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Lego Mindstorms: What Went Wrong?

Posted by ryuzaki0 on from the at-least-they-aren't-stolen dept.

latif writes "In recent years, Lego Mindstorms has generated more media buzz for Lego than all of its other product lines combined, but surprisingly, Mindstorms seem to be out of favor at Lego. The Mindstorms line has been cut down to a single set and Lego is not interested in marketing even that set. Lego has been in a lot of financial trouble in recent times and its neglect of a product line with solid sales potential might seem odd but this is not so. I have done an analysis of Lego's Mindstorms options and my analysis indicates that Lego has solid economic reasons for backing away from the Mindstorms line."

3 of 278 comments (clear)

  1. Re:Back to the basics by freeweed · · Score: 5, Interesting

    Go back to the basics. Hell, just go back to Space Police, Blacktron, Castle, and Forest legos.

    It's funny to see comments like this. When I was growing up, the original Space sets were just coming out. My older brothers complained that Lego was making far too many specialized pieces in order to help you construct their pre-prepared models.

    Plus ca change...

    --
    Endless arguments over trivial contradictions in books written by ignorant savages to explain thunder in the dark.
  2. Re:This is a sin by geoskd · · Score: 5, Interesting
    I heard that in 2004, American colleges graduated but 40,000 engineers while Pacific Rim ones graduated 450,000. Not only that, when you consider that 1/3 to 1/2 of American students are actually forigners, the picture looks even bleaker!


    Ok, this is the third time this month I have heard this statistic, but It's about time we cleared a little of the BullSh*t around this topic.
    The US graduates just over 40,000 engineers / ~250 Million individuals. This is about 1 in every 6000 people.
    The pacific Rim graduates about 450,000 engineers / 2.7 Billion individuals. This is about 1 in every 6000 people.
    The long and the short is that we are about on par as education goes, we are simply outnumbered on this planet at almost 30 : 1

    As for lego, Their main malfunction has been pretty much just as TFA described: Bad market analysis coupled with a changing market. Shame on them for not doing their homework and we can all move on.

    -=Geoskd
    www.geoskd.com
    --
    I wish I had a good sig, but all the good ones are copyrighted
  3. Re:Back to the basics by NATIK · · Score: 5, Interesting

    I was on a tour of the Danish Headquarters of Lego last year, the speaker there told us that they felt the same way about it and wanted to return to the basics. Just last week i heard in the news that they are actually making money again due to their returning to the basics. So would say they ahve already done this, dunno if its visible all over the world yet, but atleast around here they are selling good again.