2005 The Turning Point For Online Ads

An anonymous reader writes "Google's advertising sales vice president, Tim Armstrong, said this week in an interview that 2005 was the turning point for online ads. Older businesses went from trying out the internet as an advertising venue to investing full-on." From the article: "'The experimenting and testing phase begun in the 1990s has ended. Corporate ad buyers are investing now,' he said. Jupiter Research estimates the U.S. online advertising market will grow 28 percent over last year, to $11.9 billion in 2005, moving to $13.6 billion in 2006 and $15.1 billion in 2007."

Comments

Investing Full On

[faqmaster]

"Investing full-on" == the return of pop ups. I've noticed more and more pop ups, not in independet windows, but as CSS overlays. Annoying as hell. Plus, it seems every page now has full-motion 30 fps quarter-page Flash movies. The return of the bad-old-days.

Temporary?

[hagrin]

I've started a tech site/blog just like a million other people around the world in the hopes that I too could cash in on the online advertising scheme.

However, running a tech blog, I have noticed one definite fact - that Ad Munching occurs on almost 70% of the users that visit my site. That means that my "revenue stream" (I've made less than it would take to fill up my car's gas tank) is one Greasemonkey script, one AdMuncher default installation, one MSFT OneCare configuration away from being completely obliterated.

Technical users are already speeding up their web browsing experience and once default OEM computer installations come with ad blocking (MSFT could potential block AdWords ads with Vista out of the box), you could see a filtering of advertisements off the web. Especially since Google is relying on contextual ads, their JavaScript code is one security setting away from never even reaching the user - no less having them click on the ad and then actually buying something.