How Bioware Makes A Community Work

Gamasutra has an article discussing the procedures that Bioware uses to maintain and grow their online communities based around their games. From the article: "Fans as content creators are another asset. 'if you build it, they will build it as well...' Some members want to add to the community in very real and meaningful ways, and some of them possess 'mad skillz.' '90% of what sustains a community,' Watamaniuk stated, 'is the community itself. You provide the framework for their work. If fans are there creating content, it means that you don't have to create 100% of the content yourself.'"