Apple Enters Media Center Domain

An anonymous reader writes "CNN has a story up describing Apple's new media center concept. The software takes on a classic Apple approach: simplicity. 'The program, called Front Row, lets you listen to music, watch videos, play DVDs and display photos from a distance with a few clicks of a lighter-sized, six-button remote control.'" More details available from ThinkSecret.

Comments

Re:Not a Media Center

[thatguywhoiam]

TVs already display live TV. The idea is that this can be a replacement for your DVD player and CD player. It lets you easily play music, movies, and TV shows and other video you buy online. I think they are hoping to basically do an end run around the cable and satellite companies. Instead of subscribing to cable, you just buy the shows you want rather than a subscription to a bunch of shows you don't want and a few you do. The main drawback is the cost per show (which seems high). The main advantage is it lets you have a permanent copy and see it whenever you want, instead of on a fixed schedule.

I think you've hit it on the head. Front Row is going to be a really big deal.

And a big reason I think this is because of Steve Jobs - let's recap what we know about him, aside from his famous temper:

- does NOT agree that television and computers will have 'convergence' in the way it is usually described; he thinks more of a co-habitation if you will, with the computer as the ultimate master to all other media slave devices
- HATES the entrenched media companies (Yes. See: Disney negotiations, major music label negotiations)
- wants control over the entire user experience
- is infamous for finding 'end-run' solutions as you put it to sticky delivery problems (or more recently, bailing/sabotaging if it doesn't work, see: ugly dysfunctional iTunes-capable Motorola phone)

And its been so obvious for old Apple watchers like myself, the pieces have been marshaling for a long time. Right back to the ratification of the QuickTime container for the MPEG-4 spec at NAB, moving through the entire evolution of iTunes and the iTMS. They've got the hardware that everyone thinks is cool; they've got the premiere online model for selling digital content (not even a web page! in their own 'browser', iTunes!); they've got an ancient, highly respected and super-capable media container format; they've got a Disney-level brand. Only thing I think they are missing right now are the video-capable Airport Express and some (admittedly tricky) content deals.

They could totally kick ass with this thing if they execute well, but its a very weird situation, since the main competition for Living Room Celestial Jukebox are game consoles from Microsoft and Sony. Those are game machines, and Front Row is not, but all these projects have the LRCJ as a major design goal.