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Yahoo & Google Testing Pay-Per-Call Ads
khundeck writes "'Internet giants Google Inc. and Yahoo Inc. are testing a new form of online advertising that encourages people to pick up the phone rather than click on a link, lending credibility to the 'pay-per-call' ad model.'" From the article: "Google is testing a variant in which users click on a phone icon and type their number into a box. Google then dials the user, who hears ringing until the merchant answers. Google says the service is free for callers even on long-distance calls, and it promises not to divulge the caller's number to anyone."
In Soviet Russia, ads click you? (sorry)
Slashdot: come for the pedantry, stay for the condescension.
When I worked at dynamicsoft (now Cisco) we wrote an app that would conference two totally random individuals at a time. With one click of the button, two phones would ring and each person would insist that the other had called them. It was very fun to watch.
Its even better when you anonymously schedule it to call people at 6am.