Yahoo & Google Testing Pay-Per-Call Ads

Posted by Zonk on Friday December 2, 2005 @12:37PM from the do-i-get-money dept.

khundeck writes "'Internet giants Google Inc. and Yahoo Inc. are testing a new form of online advertising that encourages people to pick up the phone rather than click on a link, lending credibility to the 'pay-per-call' ad model.'" From the article: "Google is testing a variant in which users click on a phone icon and type their number into a box. Google then dials the user, who hears ringing until the merchant answers. Google says the service is free for callers even on long-distance calls, and it promises not to divulge the caller's number to anyone."

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Astounding by Chemisor · 2005-12-02 14:09 · Score: 1, Redundant

To me, the truly astounding thing is that there actually are people in the world who click on these ads. It is absolutely mind-boggling that anyone would voluntarily call a telemarketer!