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Nielsen Adapting To Modern TV-Watching

Posted by Zonk on from the no-more-rabbit-ears dept.

Ant wrote to mention a C|Net story discussing fundamental changes in how the Nielsen company tracks viewership. From the article: "CNET says that the Nielsen company is finally taking one of several steps aimed at adapting to the new television/TV audience (those who use TiVo or another service to record prime time shows for viewing later) on December 26th, 2005. Ratings will be broken out by how shows are watched--live, later in the day or within a seven-day period. Over time, Nielsen will also move to measure viewing that takes place via iPods, cellular/cell phones, laptops, and other digital devices that are gaining TV privileges. The company also will track audiences for on-demand fare. The steps are a radical change for Nielsen, reflecting an overall paradigm shift that's shaking up the television world. The audience is taking control. And TV companies are scrambling to catch up."

4 of 112 comments (clear)

  1. What about those of us on Usenet? by Anonymous Coward · · Score: 3, Funny

    TV pirates are people too.

    1. Re:What about those of us on Usenet? by Dwedit · · Score: 2, Funny

      The rules of usenet:
      1st RULE: You do not talk about usenet.
      2nd RULE: You DO NOT talk about usenet.

  2. Re:Very interesting by Seumas · · Score: 2, Funny

    Oh, great. So now they're going to have to report that "Bangbus episode 128 was the third most popular broadcast this week" . . .

  3. I remember... by evil+agent · · Score: 3, Funny

    When I was just a little kid and I thought that just by tuning in to a show I would be increasing their ratings. Ah, the innocence/ignorance of youth... Please tell me I wasn't the only one!!

    --
    End transmission.