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Sony Paid for Fake PSP Graffiti?
Eli Gottlieb writes "It would appear that the Sony Corporation (known for their world-class rootkits) paid graffitists to paint pictures of children using their new PSPs on city walls. Sony "artists" (corporate operatives?) have even been caught in the act of painting advertising campaigns on public walls. Note that these are not paid-for billboards or advertising media, but illegal graffiti in the first place. Beyond that, Sony is attempting to co-opt the subculture and possibly even artistic integrity of real graffists to sell more PSPs! Luckily, people have started to paint back and show that corporate vandals are not welcome." Though it does appear the vandal depicted is copying the image off of a sheet of paper, there's no real proof of Sony's complicity. Take with a grain of salt.
In some places - here in Gainesville, FL, for instance - there are walls where graffiti is permitted. So these people could be subverting the legitimacy of actual "graffists" both by painting corporate advertising and by painting in illegal places.
The graffiti characters all match, despite having been done by different artists. They're what marketers call "on message."
The idea that multiple graffiti artists in different locations simultaneously designed the same PSP using characters and then.... it's so laughable I can't even finish that sentence.
As long as these photographs are genuine, there is *no* way that this isn't centrally coordinated. I suppose it's possible some fanboys might have decided to promote the PSP this way, but it doesn't really seem like fanboy behaviour. It's too organized and the graphic design is too well done.
Nintendo occasionally gets that kind of grass-roots support, but only for their legendary characters, not for a current product shot. Two story Mario 1 mural, sure. Nintendo DS graffiti, no.