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Sun CEO On Razors And Blades

Kadin2048 writes "In an interview with BusinessWeek online, Sun Microsystems CEO Scott McNealy sheds some light on the company's new business model and future direction. In particular, he said that Sun's recent open source moves were part of a new strategy, where 'The software is the razor. The razor blades are the servers.' The move was called a huge risk by BusinessWeek, and it would put Sun at odds with the more traditional Microsoft-esque model with high per-seat or per-server software licensing costs and use commodity PCs and servers, which may not go over well with investors. But after having seen its stock slide and users flee for Linux and Windows, they arguably have little to lose. Perhaps the most interesting development to Slashdot readers is that in an effort to draw new developers to the platform, Sun is offering a deal that seems torn from a cell-phone company playbook: offering a "free" Ultra 20 Opteron workstation if you sign up for a $29.95/mo, 3-year service contract."

12 of 233 comments (clear)

  1. The future? by protohiro1 · · Score: 4, Insightful

    This is definetly what apple does in the consumer space. The cost of selling additional copies of software is zerom but hardware costs a certain minimum amount. If anything makes sense as a loss leader it is software that won't lose you more money the more you sell. Then of course your value proposition becomes hardware quality. Your hardware is better, it costs more (higher margin). So far this is working for apple.

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    Sig removed because it was obnoxious
    1. Re:The future? by Anonymous Coward · · Score: 5, Insightful

      Apple's strategy isn't really the same. You can't (legally) get a free copy of OS X or iLife, and Apple is only giving away source code to selected software. Apple is really selling a package: the hardware, the operating system, and the applications all combine to create their product. Sun is trying to establish a model where they sell hardware and give away the software. Maybe it'll work out for them. I hope so. Sun makes good stuff, overall. It's tends to be high quality but expensive, and many companies just look at the bottom line and want to buy the cheapest stuff at the expense of quality.

  2. Component Hardware first then gravy by phorest · · Score: 4, Informative

    It would seem you buy the hardware first @ $360.00 then the rest is all gravy (software and such) @ $720.00. Retail, the system is probably about 800.00. Still not a bad deal.

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    God: When you do things right, people won't be sure you've done anything at all.
  3. How DARE they do this!!! by Halfbaked+Plan · · Score: 4, Interesting

    It's absolutely indecent, calling something a Sun Ultra 20 that doesn't even have an UltraSparc processor in it. I am tempted to erect a catapult across the road from Sun headquarters and hurl Ultra 5 workstations at them.

    Sun truly is 'going the Carly way' it seems. Stripmining their credibility to 'preserve stock value' for a bit longer.

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    resigned
  4. while we're going with the analogy by intmainvoid · · Score: 4, Funny

    The software is the razor. The razor blades are the servers. Together they're slicing up Sun's stock price.

  5. Yeah, right. by Council · · Score: 4, Funny
    Sun is offering a deal that seems torn from a cell-phone company playbook: offering a "free" Ultra 20 Opteron workstation if you sign up for a $29.95/mo, 3-year service contract.

    Oh, come on, we can see right through that. It's just another sleazy attempt by Sun to acquire money in exchange for goods and services.

    The nerve.
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    xkcd.com - a webcomic of mathematics, love, and language.
  6. Bitch all you want. The Ultra 20 is incredible. by WidescreenFreak · · Score: 5, Insightful

    Let people bitch about how you can build your own for a cheaper price. The Ultra 20 is still the better deal as far as I'm concerned.

    * 3 year warranty on both hardware AND software (for which you have to pay extra with just about all other vendors)

    * One of the most mature operating systems out there

    * One of the most mature 64-bit operating systems out there (TRUE 64 bit)

    * The only commercial system that is certified to run the three (arguably) most popular operating systems - Windows, Solaris, and Red Hat

    Considering all of those factors, I still consider the Ultra 20 to be a hell of a bargain.

    The only catch is that is it NOT $29.95 per month. You pay in three annual installments. I posted an open letter to Sun on a web site that I write for criticizing them for continually advertising $29.95 a month when they actually do not offer such financing. Jonathan Schwartz actually responded to it on his blog stating that financing and legal are the slowest segments of any corporation to respond to new ideas and that the Ultra 20's marketing was rushed. Just an FYI on that.

    Still, I'd have that Ultra 20 replace my Sun Blade 100 at home in an instant if I had the finances at the moment.

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  7. Consider: by imsabbel · · Score: 4, Insightful

    Some people pay more for _just_ a service contract.
    Without any hardware whatsoever.

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  8. Re:Bitch all you want. The Ultra 20 is incredible. by WidescreenFreak · · Score: 5, Insightful

    Considering that I've been working with Sun hardware for over 10 years, yes, I am fully aware of that.

    Am I supposed to care? In fact, is anyone supposed to care? If you want the UltraSPARC line, Sun still has high-end workstations to take care of that as well as ALL of their mid-range and high-end servers. They're all UltraSPARC driven. I love this system for numerous reasons, not the least of which is that the Ultra 20 supports my two favorite underdogs - Sun and AMD.

    The hypocrisy on Slashdot is amazing. We all scream and cheer with "It's about time" at the announcement that Dell might sell AMD hardware. But with Sun, suddenly the attitude is "{nose in air} Well! It's NOT an UltraSPARC! Hrmph! Peasantry!"

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  9. Re:Sun's spiral of doom by ChrisGilliard · · Score: 4, Insightful

    I don't think that Sun's recent Open Source moves are going to help either. What is the problem that they want to solve? until that statement doesn't involve the words "selling large servers" Sun will continue to spiral into oblivion.

    Open sourcing their software portfolio generates a large base of developers that contribute to the quality of the products and maybe they will even reccomend Sun hardware to their CIO. It is really no different than OpenOffice.org. Basically you get a huge amount of goodwill assosiated with your brand. Then you can sell hardware and support. The big customers will not consider buying the software without the support contracts. This model has proven to work for companies like Redhat, Mysql, Suse and others as well.

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    No Sigs!
  10. Re:Looks nice -- but there's a whole Opteron Line by timeOday · · Score: 4, Funny
    Yeah, if this isn't committed to AMD I don't know what is:
    High-performance AMD Opteron processor-based system at Pentium 4 workstation prices
    Man, the world is upside-down. Now when companies advertise steak at hamburger prices, Intel is the hamburger.
  11. Fuck Everything, We're Doing Open Source by NZheretic · · Score: 5, Funny
    Taking a leaf from Gillette's playbook:

    By Scott McNealy
    CEO and President,
    The Sun Corperation.
    December 2 2005

    Would someone tell me how this happened? We were the fucking vanguard of Unix servers in this country. SUN was the server to own. Then the other guy came out with a open source Linux based servers. Were we scared? Hell, no. Because we hit back with a little thing called Solaris. That's three layered enterprise system and J2EE application server. For portability. But you know what happened next? Shut up, I'm telling you what happened--the bastards went to GCJ and JONAS. Now we're standing around with our cocks in our hands, selling three layered enterprise system and J2EE strip. portability or no, suddenly we're the chumps. Well, fuck it. We're going "open source".

    Sure, we could go open source next, like the competition. That seems like the logical thing to do. After all, three worked out pretty well, and four is the next number after three. So let's play it safe. Let's make a thicker Java layer and call it the Solaris enterprise environment. Why innovate when we can follow? Oh, I know why: Because we're a business, that's why!

    You think it's crazy? It is crazy. But I don't give a shit. From now on, we're the ones who have the edge in the open source game. Are they the best a man can get? Fuck, no. Solaris is the best OS a man can get.

    What part of this don't you understand? If the BSD license is good, and the GPL license is better, obviously Sun's even more restrictive open source lisence would make us the best fucking system that ever existed. Comprende? We didn't claw our way to the top of the Unix game by clinging to the posix industry standard. We got here by taking chances. Well, open sourcing theo whole Solaris entrprise system is the biggest chance of all.

    Here's the report from Engineering. Someone put it in the bathroom: I want to wipe my ass with it. They don't tell me what to invent--I tell them. And I'm telling them to stick two more abstraction layers in there. I don't care how. Make the JVM so thin it's invisible. Put some on the management interface. I don't care if they have to cram the new enterprise layer in perpendicular to the other four, just do it!

    You're taking the "Operating" part of "Operating System" too literally, grandma. Cut the strings and soar. Let's hit it. Let's roll. This is our chance to make platform history. Let's dream big. All you have to do is say that five blades can happen, and it will happen. If you aren't on board, then fuck you. And if you're on the board, then fuck you and your father. Hey, if I'm the only one who'll take risks, I'm sure as hell happy to hog all the glory when Solaris becomes the development tool for the U.S. of "this is how we program now" A.

    People said we couldn't go to three. It'll cost a fortune to develop, they said. Well, we did it. Now some egghead in a lab is screaming "Five's crazy?" Well, perhaps he'd be more comfortable in the labs at Microsoft, working on fucking VISTA. Secure platform, my white ass!

    Maybe I'm wrong. Maybe we should just ride in Microsoft's wake and make game consoles. Ha! Not on your fucking life! The day I shadow a penny-ante outfit like Microsoft is the day I leave the operating system game for good, and that won't happen until the day I die!

    The market? Listen, we make the market. All we have to do is put her out there with a little jingle. It's as easy as, "Hey, developing with anything less than J2EE is like hacking lines of VB off with a dull hatchet." Or "You'll be so smooth, I could snort lines off your firewall." Try "Your source is going to be so friggin' soft, someone's gonna walk up and tie a goddamn Cub Scout kerchief around it."

    I know what you're thinking now: What'll people say? Mew mew mew. Oh, no, what will people say?! Grow the fuck up. When you're on top, people talk. That's the price you pay for being on top. Which SUN is, always