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Intel Discusses Future Plans
heeeraldo writes "Tom's Hardware (unfortunately known for their one-page-stretched-into-nine articles, and endless ads) attended an Intel presentation about their future processor plans. The unsurprising bit: the endless march of additional cores. The surprising part: they're already focusing on 45nm processes." From the article: "Last week, Intel held a series of presentations at its Ronler Acres campus in Hillsboro, Oregon, whose facilities represent the main pillar of product design and manufacturing. These presentations included a short tour to the top-notch 65 nm production facility Fab D1D whose specifics Intel is currently replicating to other locations. The primary purpose of this show obviously was to convince around 80 analysts and journalists of the substantial health of Intel's 65 nm fabrication leadership, which is outputting new processors in high volume for launching new Pentium 4 6x1, Pentium D 900 and Core branded (known as Yonah) processors in early 2006."
Wow, you know Intel is hurting right now if they're using that argument. This is exactly equivalent to,
AMD: "Your car sucks! Ours is faster, more comfortable, safer, and gets better mileage."
Intel: "Oh yeah? Well our factories are better! Your factories suck!"
If Intel has pulled its head out of its butt and put the engineers in charge again, instead of the marketroids, it could easily come back and eat AMD's lunch once again. They execute better than anybody in the tech business. They are a fearsome competitor. They've marketed themselves into a significant bind, but if anyone can dig themselves out of that jam, it's Intel. 80% market share gives you some leeway for mistakes, even big ones.
However, that said, I don't think 2006 is looking too good for them. If AMD can simplify their lines a little and keep executing as well as they have, they could take a good chunk of marketshare next year. By 2007, I figure Intel is going to be back in the game, and I'm looking forward to whatever they come up with.
This competition is GREAT for us. When Intel isn't challenged, prices stagnate and chips go nowhere. And with the competition this intense, it will be harder for either company to push involuntary DRM hardware.