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IBM Stresses Importance of OpenDoc to MA
gordoste writes "After announcing this past weekend that the WorkPlace line of products would support the OpenDocument set of standards, IBM has sent a letter to Massachusetts' governor promoting the software. They point out that the software was built in Massachusetts and that the French tax agency saves 10% on their IT budget as a result of moving to open standard software." From the article: "Designed at IBM's development lab in Westford, Massachusetts, the IBM Workplace Managed Client will help protect an organization's investment in corporate data by promoting consistency, reliability and open accessibility of its documents. As you know, Massachusetts is recognized across the globe as an incubator for software development ... What you may not know is that software is major growth engine for IBM, and solutions being developed at these IBM locations are being built on open standards because our customers are demanding choice and control over their information technology."
the IBM Workplace Managed Client will help protect an organization's investment in corporate data by promoting consistency, reliability and open accessibility of its documents.
The document format addresses part of the investment, namely the content assetts.
Also consider publishing workflows that occurs downstream from the document i.e. web publishing and print publishing.
Savvy corporations can also effectively leverage open standards such as the W3C's HTML, SVG, CSS and interaction workflows such as those enabled by WHATWG and.or X-Forms to achieve stellar ROI across the publishing lifecycle.
They're writing this to a Governor. You don't write letters like that the same way you'd write to your Aunt Charlotte.
First, the letter is public. So no "hey how are ya" language. Instead, you're basically writing a persuasive essay masquerading as a letter.
Second, when the letter is received, it will be by a staffer who specializes in IT issues and IT policy. This staffer has probably spoken to the Government Relations (read: lobbyist) guy that at IBM that actually authored the letter. The two guys probably have spoken a great deal on the subject and already know all the arguments. They're just putting it in writing to garner support and document the reasons why OpenDocument is the correct approach. Also, a letter forces a response-- something that can help IBM move things forward.
By the way, MS certainly has a similar Govt Relations guy in there as well. He's writing letters for Bill Gates or Steve Ballmer's signature as well.
Third, this is a IT decision last, a political decision second-to-last, and a public policy decision first. There are lots of implications that have nothing to do with the relative merits of MS Office and OpenOffice.org. Open standards are the obvious ones. But also the likelihood that MS would support OpenDocument if it really came to it. MS investment in Mass would be another one (IBM, too). The real news in this letter is that IBM is willing to take a public stand on this. The fact of the letter is more important than its content.
Anyway, you write these letters in a way to advance a public conversation. It's like a press release or a "major public address" at a graduation or something. It's intended to take a dispute public and make a declaration about your organization's thoughts.
The mechanics of lobbying is a bit of a mystery to most people. This certainly is one part of it. It's worth understanding some of the basics of how it happens.