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Traditional Radio Endangered By New Tech
Rob wrote to mention a Reuters article discussing the danger to traditional radio posed by new new technologies. From the article: "The radio industry could find itself at the kids' table in the media banquet hall, as new technology threatens the business, advertising executives said this week at the Reuters Media and Advertising Summit. Satellite radio, digital music players and the Internet are slowly encroaching on traditional radio's stronghold on local entertainment and advertising. Plus, radio ads themselves are less memorable and creative, these executives said."
It's only a matter of time before the bandwidth gets reclaimed for something more lucrative. The only question is whether or not the Feds will reclaim first it so they can raise money from an auction.
If they do, it'll mean that the spectrum only goes to established companies who can afford it in auction. If they don't either the current media conglomorates that own most radio stations will sell the spectrum for more than the radio stations are worth, or they'll liquidate it at rock bottom prices as unprofitable until someone innovates in the space.
Knowing the current administration, I'd bet that the conglomorates will strike it even richer than they already are.
-JMP
Clear Channel is the threat to radio. Computers are just the new medium.
Wow. ClearChannel and Infinity are bitching that they're becoming irrelevant.
Who cares? Public Radio (NPR in the US and the CBC in Canada, at least) are vibrant and entertaining.
I used to work for ABC Radio. I remember installing a device that removed "umm..." and "dead air" from the announcer's speech just so they could slide in an extra commercial or two over a one hour period. Everyone who bitches and moans about the 25 minutes of commercials per hour deserves the media conglomerates.
-- I wanna decide who lives and who dies - Crow T. Robot, MST3K
Traditional radio is a wasteland thanks to outfits like Clear Channel and when they move into digital radio, it'll become a wasteland too.
I listen to ballgames when I'm driving. Sometimes I listen to Clark Howard or the news. Radio went into a downward spiral in the early 80s and with the advent of Clear Channel, it hit bottom and started to dig.
Wansu, th' chinese sailor
It doesn't take long to get sick of hear over 20 min. every hour of ads on the air in any market where almost all the stations are owned by the same bunch of morons (Hi there Clear Channel, you bastards!). If you're not hearing the same add when you skip stations on the dial, you're hearing the same "crossed over" music on the today's mix station that you hear on the so-called hard rock station (one more round of Photograph by Nickleback and I'm going to say 'Goodbye' and move right to Satellite. Big stupid companies have been killing "Free FM" for years. It's sad, but it's just gone to hell and that's the way the people who are about to lose all thier money choose to run it.
*** Sigs are a stupid waste of bandwidth.
Since my early youth back in the stoneages, I've been an eager radio listener. The radio had personalities, and a great mix of the music they loved. But gradually, the DJs stopped playing the music they loved, and was forced into rotating a small set of really annoying "hits" intertwined with an enourmous amount of amazingly annoying advertising. With the recent payola scandals in radio, the spirit is definitely gone.
And this is in Norway. I hear gruesome tales of the situation in the United States of ClearChannel stations.
Podcasting is taking the air back. For the longest time I couldn't be bothered to listen, because it's such a benign concept on the surface (and the term "podcast" is so braindead). But eventually I got myself a $75 mp3 player and started sampling some of the shows, and now I listen every day, to a wide variety of fun and/or interesting shows. With the "Podsafe Music Network", a collection of independent music approved for play on podcasts, growing every day, there's a decent amount of great music in the shows too.
If you want to get started with podcast listening, I recommend setting up Juice and subscribing to Adam Curry's Daily Source Code. It's a show about podcasts, playing (amongst other things) promos for other shows that you may want to listen to. Before you know it, your subscription list has grown plenty. Some of the shows are just plain crap, poorly done, almost perfectly uninteresting, but then some are really worth listening to. Check out Podcast Alley for some of the most popular shows.
"Oppression and harassment is a small price to pay to live in the land of the free." -- Montgomery Burns.
Yah...traditional FM broadcasters have managed to produce a product that people will not only not accept for free, but will pay $10.00 or so a month to avoid....
There is no God, and Dirac is his prophet.
It's not just the technology that "endangers" broadcast radio: it's the industry itself. There are so many things wrong with commercial terrestrial radio, that it's become a joke, and the broadcasters themselves don't seem to realize they've worked themselves out of the market and over-valued the stations so much that no one else could possibly come in an FIX broadcast radio.
Could it be fixed? Certainly. FM Broadcast technology is not inherently sucky. It's quite possible to set up transmitters to provide a killer sound with a nice broad range. Does it happen? Rarely. Station managers want it LOUD so they get heard, and to do it the compress the crap out of the signal and lose all the quality. But it sure is loud when you tune past it! It -sucks- too, but they only care about the advertising dollars their LOUD station brings in.
It's no surprise people have migrated to MP3 players, Sat radio, etc., etc., etc. It's a better alternative. Better sound, and no 40% commercial load.
Personally, I'm waiting for the bubble to burst in that media and the bottom to fall out. Once it does, the stations may get into the hands of people who can actually -do- something good with it.
"You had the time. You had the power. You're yet to have your finest hour. Radio."
Freddie Mercury: Radio Gaga
Never attribute to malice what can as easily be the result of incompetence...