Traditional Radio Endangered By New Tech

Rob wrote to mention a Reuters article discussing the danger to traditional radio posed by new new technologies. From the article: "The radio industry could find itself at the kids' table in the media banquet hall, as new technology threatens the business, advertising executives said this week at the Reuters Media and Advertising Summit. Satellite radio, digital music players and the Internet are slowly encroaching on traditional radio's stronghold on local entertainment and advertising. Plus, radio ads themselves are less memorable and creative, these executives said."

Comments

XM Radio, I love it.

[PlayfullyClever]

Having had XM for a few months, I can not even begin to tell how absolutely sucky broadcast radio is. I know you think you know that it sucks. I thought so to. But I just didn't realize how horrid it had become until I had a wealth of listening options in my car. Just the thought of yet another inane "radio personality" (I refuse to use the term DJ... they're not) screaching at me makes me shutter. And if I have to go somewhere in my wife's car (sans XM)... ugh.

Right now, I think they need to grow the subscriber base and I don't know as if the competition between XM and Sirius helps matters. I've heard a lot of people say that they're waiting to see which one survives before jumping on board. That's not a good thing for the long term viability of either one.. They're competing against the status quo and against "free" broadcast radio. That alone should keep rates down. I don't think the XM vs. Sirius competition really means as much.

-PlayfullyClever