Microsoft and Time Warner Team Up Against Google
PlayfullyClever wrote to mention a Reuters report on an online advertising deal between Microsoft and Time Warner. The two companies are teaming up to take on Google's advertising network. From the article: "The [WSJ] said the two companies were now focusing on a deal that would combine their advertising-related assets, with little or no money changing hands. It said they expected to reach an agreement before the end of the year, but that it was still possible that Time Warner's America Online unit could strike a deal with competitor Google instead."
Got quite a few family members who use AOL, and they _ALL_ hit Google as soon as they need to search for something, bypassing the AOL default searching mechanism.
They like its simplicity and the fact that it's pretty good about giving them something close to what they were looking for, even with some of the weirdest keyword queries I've seen.
Anecdotal, I know, but don't rule out Google's mindshare even among the technically incompetent.