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Best Buy Apologizes For 360 Bundles

Posted by Zonk on from the better-late-than-never dept.

drScott2 writes "During the launch of the Xbox 360, some Best Buy stores created bundles of Xbox 360s and accessories, and would not sell the Xbox by itself. Thus, if you wanted to buy an Xbox 360 you had to buy the accessories too. The president of Best Buy has officially offered an apology. From the Brian Dunn's letter: 'I'm writing to apologize. While all of us at Best Buy were thrilled to be part of the recent launch of Microsoft's Xbox 360 video game system - one of the most anticipated events in the history of electronic gaming - the launch did not go as we had hoped.'"

2 of 102 comments (clear)

  1. Re:It's So Easy by Snake98 · · Score: 5, Informative

    RTFA, you can.

    "Customers who are unhappy with Xbox 360-related purchases made in November 2005 may return unwanted items for a full refund at any Best Buy store. In addition, if your Xbox 360 purchasing experience did not meet your expectations for any reason, please email us at [email address will be inserted when the letter is posted to the website]. (Employees with information pertinent to our investigation are encouraged to call our Ethics Hot Line instead.)"

    --
    Freedom of Speech only include discussion that are approved by the RIAA, MPAA and DMCA.
  2. This is not new. I worked for BBY... by Thatto · · Score: 5, Informative

    ...when the PS2 released. We did the EXACT same thing. We setup tables, put the bundles together, and WOULDN'T sell a ps2 without them. It is all leverage. BBY knows that the people standing in line to buy the latest and greatest consoles are going to jump a few hurdles, and part with some more cash to get it first.

    Best Buy does not condone pressuring customers to purchase items they may not want or that may not fit their lifestyle

    The don't condone it, but they do reward it. The sales force at BBY is not on commission, but the management IS compensated for store preformance. An in-store sales manager determines how sales are conducted, and this would not be the first time a manager decided to artificially inflate his numbers. Regional management and upper management only looks at the balance sheet and customer comments. So if the store makes or exceeds expectations, and no one complains, then the store management gets some cash.