Google Users more Wealthy, Net Savvy

evil_breeds writes "A study by S.G. Cowen & Co. says that Google users tend to be richer and have more Internet experience than users of the other search engines, including Yahoo!, AOL, and Microsoft's search, according to an article on Infoworld."

Comments

since we are always discussing microsoft

[way2trivial]

and their 'funded' windows v linux TCO studies..

I'm curious who paid SG Cowen for this one?

they don't generate this stuff for fun, they do it for income-- what's the source of the income that enables them to produce such a report?

anyone? know anything about the corp? I find little on the site of the company to fill in the blank...

Re:since we are always discussing microsoft

[tpgp]

I think the main problem people have with the Microsoft funded studies is the conclusions they come to do not match people real world experiences.- hence questioning the source makes sense.

Whereas this 'study' elicits a 'well duh' type response.

1) People who have been on the 'net longer tend to be more educated.
2) Better educated people tend to be wealthier.
3) People using the 'net longer tend to use google 'cause it works well.

*shrugs*

Re:No word on...

[headLITE]

After I first met my gf, we didn't see each other for months since she lives halfway across the country (of course, said country being Germany, that wasn't as bad as it sounds). We started to exchange e-mails, currently totalling over 4k messages. I'm fairly certain our ability to look up information on Google and impress each other with it played an important part in this. Thousands of e-mails from the same person tend to be boring if there's never anything new in them. That was in 2004. We've been "officially together" for the better part of 2005 and she's finally moving in with me this month. Thanks, Google.

POP! goes the ad revenue

[krygny]

This seems almost like some contrived effort to increase Google's ad revenue. Now, when Google negotiates an advertising agreement, they can cite this. Poor, dumb people (who have computers) don't use Google? Virtually everyone uses Google. I wouldn't claim to know, but I'd think the Google demographic is that of the general population.

Re:Who Doesn't Google?

[pla]

You mean they actually found a computer user that doesn't use Google?!? Not just one, but a whole group of them?!?

I found it hard to believe as well, until I started my most recent job (from pure software to "everything and the kitchen sink")...

I intially started giving new PCs Firefox with Google as the homepage, as most people I knew preferred it that way.

People complained loudly, wondering where the "internet" had gone.

So I started changing the FireFox icon to MSIE's icon. Still didn't help much...

I finally realized that everyone wanted MSN as their home page.

Unbelievable, but it made all the complaints go away... people even like FireFox, as long as I set the homepage to MSN for them.

I just don't get it. if you want prepackaged ad-heavy content thrown at you, why not just watch TV? Well, I suppose people can't watch TV at work, whereas they can justify a few trips to a "legitimate" site such as MSN a few times a day.

Re:Mac users

[TheRaven64]

Probably, since the search box in Safari goes to Google. It's always google.com, however, which is irritating. I filed a bug over a year ago saying that it should be localised for non-US people, and it was marked as a duplicate, but still hasn't been fixed.

Re:No word on...

[Anonymous Coward]

Oh no, don't give Google any more ideas- like a matchmaking service.