Webhost Sues Google
TheOcho writes "Webhost company AIT has decided to file a class action lawsuit against the internet giant Google. According to the article the dispute is over click fraud. AIT claims they have lost around $500,000 due to fraudulent clicks. They claim that Google is hitting their website from 'the same IP addresses'."
Is it just me, or does their case seem a little weak?
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...Albiet on a much, much smaller scale. A bot (seemingly) made a huge amount of click-throughs within an hour (whether this was malicious or not, I have no clue), about 100x more click-throughs than normal. When I pointed this out to Google's customer support, I was shot back an email which in effect said, "We have safe-guards in place, those clicks are real." I was pretty bummed that the "do no evil" company would fire off an email like that, without at least investigating. Luckily, when I requested that they take a closer look, and that they compare what happened within that hour with my normal traffic, they agreed to investigate. In the end, I was never charged.
Google DID the right thing for me; but I really was at the mercy of Google. I really can't see why a paying customer shouldn't be seeing exactly what he's being charged for.
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- The page has a a commercial for AIT Inc.'s "Voice, Training, and Data Services for the Office: + 20%.
- The article about AIT suing Google is immediately followed by another one promoting AIT new storefront launch in Chicago. + 35%
- Firefox says that 2 Pop-ups were blocked. I shudder to think of the content of these pop-ups: + 15 %.
-"It's wrong, and stealing and lying are wrong," AIT President Clarence Briggs said. "Somebody needs to do something about it." OMG Somebody think of the children! : + 20 %.
- The article is carried by The Fayetteville (NC) Observer. Any search on Google for AIT, Google, and lawsuit yield nothing: + 40%.
- Interestingly, though, searching for the same keywords on Yahoo does yield a few hits. : - 10 %.
Yep, this is definitely a publicity stunt by a random company trying to capitalize on Google's high profile. The numbers don't lie :)
I looked at my website's logs for that day and found over 50 instances of a request for "HEAD / HTTP/1.0" from a single IP address. What made this even more suspicious was the fact that they were all made with "Wget/1.10", and that IP never requested any other page from my site, not even the image/CSS files used on the main page.
I contacted Google's AdWord support, documenting all of the above in great detail and saying that these seem like fraudulent clicks. I got back a canned response "We're looking into it". Two weeks go by, nothing happens. I contact them again, asking for a progress update. I get back a response "Your case will be investigated within the next week". I wait 1.5 weeks, contact them again, ask what the hell is taking them so long.
I get back another response, again promising swift resolution. Couple of days later, I get an email from an Indian employee of Google saying that they have not detected any fraudulent clicks. I ask for a breakdown of charges per IP address for the day to check their data, but they say they can not provide those.
I tell them very well, I have no choice but to shut down all of my Google advertising.
Personally, I wouldn't trust Google's AdWords at all. I'm sure it makes money for some advertisers, but expecting Google to side on the side of advertisers in disputes is overoptimistic. They lose money on that, and as the case is that all the evidence is in their possession, and they refuse to show it to outsiders, how the hell are you supposed to prove that clicks are fraudulent if Google disagrees with you, as they seem to do in even obvious cases?