Slashdot Mirror
Cameras Online? How The Shysters Work
earlylate writes "How do certain photo and electronics dealers thrive despite widely-circulated warnings by unhappy customers? According to a new investigative website "many apparently separate and competing dealers are actually jointly owned and run" and "go to great lengths to conceal their locations and management." Further, some comparison-shopping sites "are in effect marketing partners with their affiliates," the very dealers they rate. There's a contest based on the suspicious "flood of similar, glowing reviews some dealers receive," as well as links to several sources of information and advice for the careful online shopper."
A lot of people don't realise the the big "price deal search engines" such as Kelkoo and Dealtime also return results based on the amount the retailers they link to have paid for a higher position. You'll often find you can dig up better deals just using Google. However, I know that at least one of the biggest UK online electronics retailers derives the highest percentage of paying click-throughs from Dealtime (that is, people referred by Dealtime, who then go on to actually buy a product). The Dealtime referrals actually result in more sales than people browsing their site to find stuff. So the idea/scam works well...
Code, Hardware, stuff like that.
You mean to say that I shouldn't spend $100s based on the opinions of anonymous and untrusted (to me) sources.
I tell you, I'm shocked.
You'll be telling me next that the editorial in trade newspapers is somehow related to the advertising.
There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
Use common sense. here's what I tell everyone that asks.
1) only buy from reputable sites. this has been going on since computer shopper days. its even more true today.
2) I only use my American Express (AMEX). I can't tell you how many times AMEX has helped with fraudulent charges, merchants that don't deliver etc. AMEX is expensive and a pain in the ass for mechants to sign up. If they are not willing to do that, than I won't buy. I will pay a slight premium for sights that take AMEX. It's worth it.
If I'd done both these when I first got online in the 90s I would have saved myself a lot of grief.
"It's technical in a psychometric kind a way" -- C. Parish