TiVo Causes Increase in Product Placement
ndansmith writes "Wired has got an article on how TiVo and other 'ad-skipping technologies' have caused an upsurge in product placements on network television shows. The 84% increase in product placements on TV over the last year has drawn protests from both the Writers Guild of America and the Screen Actors Guild. An example from the article: 'In a recent episode of the NBC series Medium, writers had to work the movie Memoirs of a Geisha into the dialogue three times because of a deal the network made with Sony earlier in the season. They even had the characters go on a date to an early screening of the movie and bump into friends who had just viewed Geisha to tell them how good it was.' Readers may also remember a controversial Cisco Systems product placement on Fox's 24."
Shake's 12 minute commercial for Boost Mobile!
OK, so they were taking a shot at product placement in TV shows, but still, damn. I hope everyone at Williams Street got some free phones.
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20 years from now the re-runs are going to look really weird. If they started doing this 20 years ago we'd probably be watching Scooby Doo episodes where Shaggy mentions how comfortable his Dead 70s Brand bell bottoms are. Then again, with modern technology they might start editing old tv shows inserting new scenes to do product placement or just dubbing over them with new brand names.
Wait till the porn industry starts using product placment, it will soon filter down to mainstream media in a more popular way!
<i>"After giving head nothing gets the taste out of my mouth better then mentos, my mouth is fresh and im ready to do the double penetration shot"</i>
Good - Victorias Secret product placement.
Bad - Hemorroid cream product placement.
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