TiVo Causes Increase in Product Placement

ndansmith writes "Wired has got an article on how TiVo and other 'ad-skipping technologies' have caused an upsurge in product placements on network television shows. The 84% increase in product placements on TV over the last year has drawn protests from both the Writers Guild of America and the Screen Actors Guild. An example from the article: 'In a recent episode of the NBC series Medium, writers had to work the movie Memoirs of a Geisha into the dialogue three times because of a deal the network made with Sony earlier in the season. They even had the characters go on a date to an early screening of the movie and bump into friends who had just viewed Geisha to tell them how good it was.' Readers may also remember a controversial Cisco Systems product placement on Fox's 24."