Tips for Motivating IT Workers?

RexCelestis asks: "I work for a small (35 employees) tech company that provides consulting and software to law firms of all sizes. Last year, our company moved from rewards based on the fulfillment of personal goals to a more general reward, based almost strictly on sales. Outside of the sales staff, very few of us have felt motivated by this plan. As we near the annual meeting, I'd like to offer a few alternative methods to help motivate employees outside of sales. Can anyone offer any suggestions to help drive a development team, support staff, and/or consulting group towards greater success?"