When Halo Met DOA

The official Bungie site is running an article entitled The Making of SlugFest, the story of how a Spartan ended up in Dead or Alive 4. From the article: "Initially, team Ninja wanted, and asked very politely, for Master Chief. Well, we balked at that. Master Chief is busy, fictionally speaking. We left him at the end of Halo 2, involved in a very large scale galactic conflict with world-ending repercussions. Fictionally speaking, he just wasn't available for fisticuffs. But we loved the idea of seeing a Spartan fight, unarmed. You have to figure they'd be pretty serious pugilistic contenders right? Half ton of bio-mechanically enhanced armor-clad uber-trained soldiering nightmare? Has to have at least a decent right hook."

Comments

Publicity stunts = /. "News"

[Hitto]

So, is this what you call a "paid advertisement", or a "paid story"?
I can't figure out the difference.