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Pricegrabber Purchased for $485M

w98 writes "GUS PLC, the parent company of Experian Interactive, recently announced the acquisition of PriceGrabber.com for $485M plus expenses. Don Robert, Chief Executive Officer of Experian, commented: 'As a trusted and preferred comparison shopping destination, PriceGrabber.com has a leading position in a fast-growing market. When combined with the complementary skills, expertise and scale of Experian, in both Interactive and Marketing, we are very excited about the future growth prospects for PriceGrabber.com.'"

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  1. Translation by Ixne · · Score: 5, Insightful

    "we're very excited about pumping paying stores' ads right to the top of search results, with no regard to actual accuracy or trustworthiness of the vendors, while simultaneously trying to give the impression of validity."