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A Closer Look at Google Adwords

zaphle writes "This article describes an interesting experiment with the Google Adwords service; in an effort to fine-tune the price per word, a mirror site was set up, paying a different price per word. I turns out the second site had to pay more in order to reach a similar click-through rate. My questions to the slashdot community: are organizations like Google redefining the law of demand and answer? To what extent does this imply a competitive advantage for larger companies? Do we need an ethical framework to direct companies to make such algorithms open source?"

2 of 224 comments (clear)

  1. An ethical framework for advertising? by ReformedExCon · · Score: 0, Troll

    Who cares what people are paying to advertise?

    --
    Jesus saved me from my past. He can save you as well.
  2. Re:Huh? by hackstraw · · Score: 0, Troll

    The law, of course, is about forcing someone to behave in a certain manner

    In the US at least, the law is to control poor people and minorities through fear and incarceration and parole and probation. Unfortunately, sometimes others find themselves wrapped up in the system as well, but typically with enough money anybody can get off of any charge. I guess it could be characterized as forcing someone to behave in a certain manner, but the getting caught and punished part seems completely separate.

    On a more optimistic look, we do have some laws, especially with businesses/corps that control them in terms like employment standards and environmental regulations. However, little else is done to force business or corporations to behave in a certain manner.