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A Closer Look at Google Adwords

zaphle writes "This article describes an interesting experiment with the Google Adwords service; in an effort to fine-tune the price per word, a mirror site was set up, paying a different price per word. I turns out the second site had to pay more in order to reach a similar click-through rate. My questions to the slashdot community: are organizations like Google redefining the law of demand and answer? To what extent does this imply a competitive advantage for larger companies? Do we need an ethical framework to direct companies to make such algorithms open source?"

4 of 224 comments (clear)

  1. An ethical framework for advertising? by ReformedExCon · · Score: 0, Troll

    Who cares what people are paying to advertise?

    --
    Jesus saved me from my past. He can save you as well.
  2. Re:Sadly its all true: An insiders view of Google by Anonymous Coward · · Score: -1, Troll

    To my many friends, both known and unknown, wherever you may be, I submit these thoughts for your consideration. I want to share this with you because I want nothing more -- or less -- than to direct our efforts toward clearly defined goals and measure progress toward those goals as frequently and as objectively as possible. To that task I have consecrated my life, and I invite you to do likewise. Many of us do not wish to live within Slashdot's walls of allotheism. We can therefore extrapolate that statements like, "Slashdot should take a step back and look at everything from a different perspective" accurately express the feelings of most of us here. If Slashdot were to use more accessible language, then a larger number of people would be able to understand what it's saying. The downside for Slashdot, of course, is that a larger number of people would also understand that far too many people tolerate its vituperations as long as they're presented in small, seemingly harmless doses. What these people fail to realize, however, is that Slashdot thinks I'm trying to say that it's okay to set the hoops through which we all must jump. Wait! I just heard something. Oh, never mind; it's just the sound of the point zooming way over Slashdot's head. Finally, if this letter generates a response from someone of opposing viewpoints, I would hope that the authors concentrate on offering objections to my ideas while refraining from attacks on my person or my intelligence. I've gotten enough of that already from Slashdot.

  3. Phoning in my complaint about SpecBear by Nept · · Score: -1, Troll

    I have had enough of SpecBear! The following text regards my complaints of recent days against SpecBear and his subtle but petty attempts to teach myopic concepts to children. Before he spews any more psychoanalytical drivel, let me assure him that when I was younger, I wanted to give him a rhadamanthine warning not to control what we do and how we do it. I still want to do that, but now I realize that from secret-handshake societies meeting at "the usual place" to back-door admissions committees, his hirelings have always found a way to lower our standard of living. Have you ever had a bad dream about SpecBear trying to create an atmosphere that may temporarily energize or exhilarate, but which, at the same time, will pose the gravest of human threats? Well, I have news for you. That wasn't a dream; it was real.

    SpecBear spews nothing but lame retorts and innuendoes. Why is that relevant to this letter? Because SpecBear likes harangues that cashier anyone who tries to preserve the peace. Could there be a conflict of interest there? If you were to ask me, I'd say that honest people will admit that I must, on principle, establish clear, justifiable definitions of fetishism and chauvinism so that you can defend a decision to take action when his brethren paint pictures of temperamental worlds inhabited by frowzy, fatuous ne'er-do-wells. Concerned people are not afraid to view the realms of vandalism and resistentialism not as two opposing poles, but as two continua. And sensible people know that SpecBear's intent is to prevent us from asking questions. He doesn't want the details checked. He doesn't want anyone looking for any facts other than the official facts he presents to us. I wonder if this is because most of his "facts" are false. Do I want SpecBear to require religious services around the world to begin with "SpecBear is great; SpecBear is good; we thank SpecBear for our daily food"? No, thank you very much; I, not being one of the many immature, pathetic meatheads of this world, would much rather build an inclusive, nondiscriminatory movement for social and political change.

    I wouldn't judge SpecBear's hired goons too harshly. They're doubtlessly just cannon fodder for SpecBear's plot to make life less pleasant for us. That's just one side of the coin. The other side is that SpecBear spouts the same bile in everything he writes, making only slight modifications to suit the issue at hand. The issue he's excited about this week is racialism, which says to me that SpecBear has worn out his welcome. But it goes further than that; SpecBear finds reality too difficult to swallow. Or maybe it just gets lost between the sports and entertainment pages. In either case, I recently received some mail in which the writer stated, "There are a series of options I could pursue, if necessary." I included that quote not because it is exceptional in any way, but rather, because it is typical of much of the mail I receive. I included it to show you that I'm not the only one who thinks that SpecBear wants nothing less than to treat anyone who doesn't agree with him to a torrent of vitriol and vilification. His lieutenants then wonder, "What's wrong with that?" Well, there's not much to be done with scary, oleaginous sots who can't figure out what's wrong with that, but the rest of us can plainly see that SpecBear's apologues are rife with contradictions and difficulties; they're totally malicious, meet no objective criteria, and are unsuited for a supposedly educated population. And as if that weren't enough, SpecBear's favorite tactic is known as "deceiving with the truth". The idea behind this tactic is that he wins our trust by revealing the truth but leaving some of it out. This makes us less likely to call people to their highest and best, not accommodate them at their lowest and least.

    Relative to just a few years ago, two-faced perverts are nearly ten times as likely to believe that SpecBear's blessing is the equivalent of a papal imprimatur. This is neither a coincidence nor simply a sign of the times. Ra

    --
    "Teachers leave us kids alone ..." - Roger Waters, Pink Floyd
  4. Re:Huh? by hackstraw · · Score: 0, Troll

    The law, of course, is about forcing someone to behave in a certain manner

    In the US at least, the law is to control poor people and minorities through fear and incarceration and parole and probation. Unfortunately, sometimes others find themselves wrapped up in the system as well, but typically with enough money anybody can get off of any charge. I guess it could be characterized as forcing someone to behave in a certain manner, but the getting caught and punished part seems completely separate.

    On a more optimistic look, we do have some laws, especially with businesses/corps that control them in terms like employment standards and environmental regulations. However, little else is done to force business or corporations to behave in a certain manner.