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E-Paper On Cereal Boxes

Posted by Zonk on from the that-sounds-really-annoying dept.

coastin writes "Wired Mag has an article about electronics maker Siemens, readying a paper-thin electronic-display technology. They say it is so cheap it could replace conventional labels on disposable packaging. Imagine items on grocer's shelves that flash commercials at you as you walk by. From the article: 'When kids see flashing pictures on cereal boxes we don't expect them to just ask for the product, but to say, "I want it", said Axel Gerlt, an engineer at Siemens tasked with helping packaging companies implement the technology.'"

1 of 447 comments (clear)

  1. Re:It's much worse than that... by RexRhino · · Score: 1, Flamebait

    [sarcasm]Yeah! Stupid poor and ugly people... nothing they need more than some snotty paternalistic bougouise elite to protect them from thinking they could be as attractive as us if they only had the money.

    Because, of course, upper class people are naturally beautiful and attractive, because of their genetic superiority and sparkling personalities... it has nothing, absolutly nothing, to do on the fact that they spend more money on clothing, consmetics, and other consumer items![/sarcasm]

    As annoying as the concept of animated consumer products are, I am much more annoyed at the people who think that we somehow need to be "protected" from the technology.