E-Paper On Cereal Boxes

coastin writes "Wired Mag has an article about electronics maker Siemens, readying a paper-thin electronic-display technology. They say it is so cheap it could replace conventional labels on disposable packaging. Imagine items on grocer's shelves that flash commercials at you as you walk by. From the article: 'When kids see flashing pictures on cereal boxes we don't expect them to just ask for the product, but to say, "I want it", said Axel Gerlt, an engineer at Siemens tasked with helping packaging companies implement the technology.'"

Comments

Just what the environment needs

[Rhys]

Something less recyclable than paper to package all our crap with. That's flashy and annoying. And uses (and landfills) batteries.

On the bright side you'll always know if the product is fresh or not. Not fresh: no display. Of course then you won't know till you open it if you have Cheerios or Chex Mix.