E-Paper On Cereal Boxes

coastin writes "Wired Mag has an article about electronics maker Siemens, readying a paper-thin electronic-display technology. They say it is so cheap it could replace conventional labels on disposable packaging. Imagine items on grocer's shelves that flash commercials at you as you walk by. From the article: 'When kids see flashing pictures on cereal boxes we don't expect them to just ask for the product, but to say, "I want it", said Axel Gerlt, an engineer at Siemens tasked with helping packaging companies implement the technology.'"