Pokemon Gene Renamed Under Legal Threat

Gamasutra reports that the 'Pokemon' cancer-causing gene has been renamed after legal threats were made by Pokemon USA. From the article: "Scientific journal Nature reported that Pokémon USA, the subsidiary company of Nintendo established to control the Pokémon brand in America, threatened to sue the cancer research center on the understandable grounds that equating Pokémon with cancer was doing harm to the brand's image. Sloan-Kettering acquiesced to the company's demands and changed the gene's name to the more unobtrusive Zbtb7."

Comments

Re:The obvious reasons

[Caspian]

if you allow anyone to use a trademark for any reason you risk loosing the trademark

LOSE is the opposite of GAIN.
LOOSE is the opposite of TIGHT.

You learned this in school, motherfucker. GET IT RIGHT.

I'm really losing patience with this sort of shit, due to seeing the same moronic mistakes made over and over. How many goddamned times do people on SlashDot need to point out the difference between "lose" and "loose", or the difference between "it's" and "its", or the fact that "its'" (note trailing apostrophe) isn't a word (cromulent or otherwise), before people remember the basic shit they learned in school and get it right?

And to the mods reading this with your downmod trigger fingers itching: Go ahead, assholes, I can't stop you anyhow. But my point still stands. WE ALL LEARNED THIS SHIT IN SCHOOL. (SlashDotters raised in non-English-speaking nations are hereby exempted.) It's NOT hard, and an inability to get these very simple things right-- when the same few mistakes are constantly pointed out here on SlashDot-- just makes you look like a fucking retard.

Pointing this out doesn't make me a pedant, it makes me someone who takes pride in my ability to converse in my native tongue. Spare me the "wow, you need to get laid" comments.