Pokemon Gene Renamed Under Legal Threat

Gamasutra reports that the 'Pokemon' cancer-causing gene has been renamed after legal threats were made by Pokemon USA. From the article: "Scientific journal Nature reported that Pokémon USA, the subsidiary company of Nintendo established to control the Pokémon brand in America, threatened to sue the cancer research center on the understandable grounds that equating Pokémon with cancer was doing harm to the brand's image. Sloan-Kettering acquiesced to the company's demands and changed the gene's name to the more unobtrusive Zbtb7."

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Re:Why was it..

[kernelfoobar]

FTFA: "The gene, which has the formal name of POK erythroid myeloid ontogenic gene, was previously abbreviated as POKEMON,"