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Google Counters AOL Deal Speculation
arrrrg writes "Google has responded to speculation of biased search results and flashy banner ads arriving in the wake of their recent $1 Billion deal with AOL. On their official blog, they deny that users will see any negative changes. In particular they maintain that search results will remain unbiased and the site will remain free of banner ads." From the post: "Indexing more of AOL's content. Our goal is to organize all of the world's information. When we say 'all the world's information,' this includes AOL's. We're going to work with the webmasters at AOL -- just as we work with webmasters all over the world -- to help them understand how the Google crawler works (with regard to robots.txt, how to use redirects, non-html content, etc.) so we don't inadvertently overlook their content."
You always have the option to choose graphical ads or text ads in your adsense account. Graphical ads have always been part of adsense - most folks just choose not to use them.
"When the only tool you own is a hammer, every problem begins to resemble a nail." - Abraham Maslow (1908-1970)
Under the strategic alliance, Google and AOL will continue providing search technology to AOL's network of Internet properties worldwide. The agreement's broad range of new features for users and advertisers include:
- Creating an AOL Marketplace through white labeling of Google's advertising technology - enabling AOL to sell search advertising directly to advertisers on AOL-owned properties;
- Expanding display advertising throughout the Google network;
- Making AOL content more accessible to Google Web crawlers;
- Collaborating in video search and showcasing AOL's premium video service within Google Video;
- Enabling Google Talk and AIM instant messaging users to communicate with each other, provided certain conditions are met; and
- Providing AOL marketing credits for its Internet properties.
[...]Google will become the only shareholder in AOL other than Time Warner. Time Warner will retain management control and full strategic flexibility over AOL, while Google will have certain customary minority shareholder rights, including those associated with any future sale or public offering of AOL.
For $1b, Google are getting a hell of a lot more search content, video content, IM users, along with a share of AOLs advertising revenue and they're gonna continue to get their search features provided to AOL users, and let's not forget that MS not cannot bully Google around as easily by buying a share in AOL themselves anymore. Whether it's worth it only time will tell, but I don't think it's been too bad of a deal.