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Such a Thing as too Paranoid About Privacy?
jackoahoy! writes "As we become more connected, we have the right to be paranoid. But the question is: where do we draw the line between sane and insane privacy? CoolTechZone's Gundeep Hora tackles this issue and uses a recent blog entry on Infoworld to illustrate his point. From the article: 'Whether it's OnRebate.com or any other rebate managing company, asking for the industry you work in and your job function aren't the most personal questions they could possibly ask. However, they must carefully define the conditions for collecting such information. Targeted advertising by user opt-in newsletters and e-mail campaigns (unlike spamming) or internal market research to get a grasp on its customer base isn't unethical, in my opinion. And people making a big deal out of two vaguely placed questions is insensible and out of proportion. If you really are that paranoid about privacy, then do what this reader did and put in wrong information under those questions.'"
Joe Dogooder is not a criminal, in fact Joe is your average, well do-gooder. Pays his taxes, supports his family, visits his community church, where mind you, he's visited since his days as an altar boy. Normally Joe wakes up around 5:00am in hopes of making some decaffeinated coffee, followed by a quick glimpse at the New York Times Online, while his television is tuned to the news. Today however, Joe woke up at 5:30am - and although he won't be late, he decided not to watch television. Instead he is going to work early in order to catch up with some work.
After his shower, getting dressed, kissing his family goodbye he grabs his trusted cellphone, and heads for his car. "Welcome to OnStar" flares for a quick second before he turns the service off. He'd know his way to work driving blindfolded, he's been there plenty of times. After stopping for some coffee and paying with his credit card at the local 7Eleven at 6:15am, he makes a right on Main Street leading to the turnpike. Joe always has money on his EZ-Pass, and although it has been hacked in the past, his information is now safe. He continues to work and breezes right through the toll-booths it is now 6:21am and he's right on time.
Getting off at the Broadway exit, Joe is running pretty early, 6:41am. Pulling into the Shell gas station at 6:45am, he fills up his car and swipes his credit card again through the machine so he doesn't have to walk an extra 20 feet to pay the cashier. Stops at the local Megasupershopper store and buys some chewing gum, a soda, and some shaving cream. Back in his car, he finally pulls into the corporate garage at 7:00am, swipes his identification card, and continues on his way. This is pretty much a daily routine for Joe, and millions like him.
So who is this average Joe and why should you care? Joe is noone really important, what's important is that you understand how Joe's movements were tracked and how dangerous can be at some point. TiVo recently shoved their foot in their mouths when they announced that Janet Jackson's breast of mass destruction was the most rewound video capture. Meaning? Watch a TiVo, they'll know it, what time, what it was, and who did it - you do after all have your information attached to it.
Joe also decided to check the news via the New York Times, and he had to sign into his account in order to do so, meaning his information was gathered there too. What time he logged in, and from where. Sure he could have registered with false information, after all it's free, but unless he decided to manually change his IP address somehow - whether via proxy or other means - the New York Times has his information. This is not to say in any way the New York Times is selling your information or using it against you, I don't know their policies, I'm simply trying to make you aware of the signs of the 'Times'
We can also average out a time where Joe starts his car every single day for as long as we'd like using his OnStar information, we can determine a definitive pattern of his daily life with ease. What about the chewing gum?, simple, RFID tags gave us that info. Now this may not be a big deal considering Joe Dogooder is an upstanding citizen so he would have nothing to hide. John Cheatman is an altogether different story.
John has been having an affair on his wife of 30 years, and he happens to be a millionaire. Wonder what he'd do if someone threw together a video portrait of his weekly (T
MoFscker
...using the money argument when a cashier asks for too much. Face it - typical information collection at a cash register (as an example) is big bucks - and when someone crosses a line, I answer that I'll be happy to sell them the information.
The result is the typical baffled look, since it isn't the typical "paranoid" response. I then ask them how much their company paid for the "collection module" for their POS software - I know it isn't cheap. I then ask what they paid to have it setup, and have the results of this current campaign implemented. That isn't cheap either.
I then ask how long it takes the average cashier to gather the desired information. 15 seconds? How long does the average cash transaction take without this? 30 seconds? By gathering this info, we've effectively cut the cashier throughput - meaning to maintain that throughput, the store needs to increase its cashier staff by that amount... a full third in this example. That is NOT cheap.
Clearly my zipcode is worth an assload of money, I conclude... and if they are willing to spend THAT kind of money to get it, then I'm an idiot to just GIVE AWAY something they deem so valuable.
That's the general concept, at least... and it is quite effective as it cannot be argued against. This information clearly has significant value; Paranoid has nothing to do with it.
help me i've cloned myself and can't remember which one I am
National Socialism and Socialism ARE VERY DIFFERENT.
"This seriously pisses me off. I miss the days when the owners lived a few streets down from me, I really do. I now pay a $30-60/mo surcharge just to be left the hell alone"
Why? All ya do is say, "I forgot my card, scan a store card". If they refuse (happend to me once) tell them you aren't buying *anything* without the discount. It's much easier for them to scan a store card
then to put back everything they scanned if they dont.
I never do *any* cards for discounts
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