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Why Video Blogs Will Suck
Ohreally_factor writes "Web Usability Guru Jakob Nielson has recently written a piece for his Alertbox Blog that does not bode well for video bloggers: Static, talking heads are even more boring on the internet than they are on TV. Nielson backs up his ideas with data from a study done on eyetracking while watching web video. One of Nielson's caveats: 'keep distracting elements out of the frame of your shots. If there's a road sign in the video, for example, users will try to read it and will thus miss some of the main content.'"
Trust me, I am a vision scientist. People are pretty visually oriented and the vast majority of them when presented with images on the Internet, generally do not pay much attention to text content. (I've done a few experiments with content on my blog here.) When presented with a task however, or when looking for information, people will read through text to find out what bit of information they are looking for. And generally, people can decide pretty quickly if the information they are looking for is present. The problems with video blogging are manifold: First, people will not sit through a video blogging episode when they are looking for a specific piece of information. Next, video is not yet conveniently "searchable" or indexable. Next, as opposed to information configured for audio interpretation, usually materials presented for video are poorly prepared for acoustic interpretation and are poorly organized and fragmented. A simple example of this is trying to extract the days news by exclusively listening to the following content and not watching it on television 1) NPR 2) BBC news on television 3) CBS news on television and 4) Fox news on television. You will find that generally, NPR presents the information the best for acoustic followed by BBC, CBS with Fox on the bottom.
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The article is about why talking head webvideo will suck. Not all video podcasts. There aren't that many out there, but there are some gems such as RocketBoom and the risque KitKast
What do you know I wrote a novel
MN Stories is a local blog that has received some attention when it was named a finalist in the 2005 Weblog Awards for best video blog.
Then there is Chasing Windmills, another Minneapolis based "vlog" which IMHO is really more of a running series than a "blog".
I don't particuarly care for them (or videocasts) right now, but they are a fledgling arena. I'm sure they will improve with time though. We'll see.
The ones that fail as talking heads are the same ones that fail as audio-only material. The secret is to be brief and get to the content straight away. I'm betting I'm not alone in having dropped otherwise-good podcasts and video podcasts just because they had a 10 second intro I had to sit through every episode, or because they ran more than a few minutes and padded things out with too much personal noise. One of the worst is when an otherwise great podcast or video blog has crap audio that keeps getting louder and quieter like the speaker couldn't stay close to the microphone. It hurts to drop those, but it also hurts to listen.