Fate of High-Def DVD up to Microsoft?

BlackMesaResearchFac writes "EE Times is reporting that Microsoft may have chosen a side in the ongoing optical disk war. From the article: 'several industry sources last week told EE Times that Microsoft is muscling into the optical-disk fray by leveraging its operating-system clout to bundle HD-DVD within Vista, the company's next-generation OS. There is also talk that the software giant may be planning to offer cash incentives -- in the form "coupons" -- to system vendors or retailers if they agree to support HD-DVD. Such coupons would provide "credits" or "memos" for each PC that is sold with HD-DVD inside.'"

Comments

Anti Competitive

[ackthpt]

There is also talk that the software giant may be planning to offer cash incentives -- in the form "coupons" -- to system vendors or retailers if they agree to support HD-DVD. Such coupons would provide "credits" or "memos" for each PC that is sold with HD-DVD inside.'"

I thought this was deemed illegal in the past. IIRC Microsoft was busted for kickback payments to system vendors who did their bidding, i.e. wouldn't bundle competing products on Windows installed computers. A "Coupon" wouldn't make it any different, it's an anti-competitive practice.

In October, when Microsoft and Intel Corp. announced their support for HD-DVD, Weber warned of "legal implications, if Microsoft is using its dominance in the operating system market -- virtually a monopoly -- to play favorites and hurt the competition" (see www.eet.com/news/latest/showArticle.jhtml?articleI D=171202192).

With good reason.

Among familiar Microsoft tactics is to offer incentives -- promotions, discounts and credits -- to PC OEMs. If a certain percentage of an OEM's systems use Windows, Microsoft typically chips in on advertising campaigns and co-sponsors promotional events. When a PC manufacturer is living on a 3 percent margin, such market-development payments or volume-discount rebates can be make-or-break factors. Some industry observers have termed these in-kind subsidies from Microsoft "the heroin of the PC industry."

Vendors who have this incentive will not diminish their potential revenue by giving consumers a choice.

This effectively puts Microsoft's foot firmly in the door on writing the DRM, too. Of course, with their track record that means it'll be either easily cracked and/or your DVD player will become infested with worms and virii.

Expect it to go to court after it is fait accompli.

it's a new hope of return of the revenge of the menacing phantom clone empire striking back all over again.
"If I had time and a hammer, I'd track down every blue hd ray dvd and smash it"

Re:Anti Competitive

[garcia]

This effectively puts Microsoft's foot firmly in the door on writing the DRM, too. Of course, with their track record that means it'll be either easily cracked and/or your DVD player will become infested with worms and virii.

It effectively attempts to curb Sony's console dominance by making Blu-Ray next to worthless. This is the sole reason they are doing it and by leveraging their weight against PC makers, etc to attempt to harm their competition in a completely different market is the worst of it all.

Re:Anti Competitive

[Anonymous Coward]

I don't see how this is any different from what Sony is trying to do. They are going to use their dominance in the console market to try to make Blu-Ray the defacto standard. Microsoft is backing HD-DVD for the same reason. Both are equally good or bad. There is no difference.

Re:Anti Competitive

[garcia]

Microsoft is backing HD-DVD for the same reason. Both are equally good or bad. There is no difference.

While I'm sure there are backroom dealings going on w/Sony and various hardware vendors, I don't see any reports (yet) of them giving coupons and using anti-competitive tactics (which Microsoft has already been found guilty of doing in numerous arenas across the globe) to gain more marketshare for a single standard.

Microsoft *should* be supporting ALL hardware on their OS by default if they want to remain the most useful OS. They shouldn't be playing games (pun, sorry) to try and gain more support for their console's marketshare.

Re:Anti Competitive

[CaymanIslandCarpedie]

Microsoft *should* be supporting ALL hardware on their OS by default

I have a feeling it isn't that hardware that is the issue (just my speculation). But doesn't Blu-Ray use java for its interactive content system? We all know the fights and head-aches about can MS include a jvm? Is MS forced to include a jvm? What version does it have to be? etc, etc, etc? With HD-DVD I belive the interactive content is run my a MS system iHD so obviously its pretty easy for them to support. Now they don't like Sony much I guess and I'm sure that plays into it, but as far as what they OS supports I think its more of a software issue than a hardware issue.

Monopoly anybody?

[sterno]

Yeah this is a clear cut case of them using their monopoly position to undercut Sony. A part of Sony's big gamble on the PS3 is that they can establish the market dominance of BluRay for HD media. What we are witnessing here is Microsoft's counter move, using their dominance of desktops to for HD-DVD as the standard.

It's all about the Java

[Call Me Black Cloud]

Blu-Ray players will all come with a Java VM inside, and the interactive content on the discs will be in Java. MS developed the competing environment for interactive content, iHD, with Disney (and Toshiba, I believe). MS has plans to include iHD support with Vista.

So on one side you have Sun and Sony (which supports Blu-Ray) and on the other you have Microsoft and Intel. It's really not surprising the companies have lined up this way. There are feature differences as well that probably come into play, but I wouldn't expect MS to support the format that will ship with the PS3.

Re:It's all about the Java

[The Lynxpro]

"So on one side you have Sun and Sony (which supports Blu-Ray) and on the other you have Microsoft and Intel."

Don't forget Matsushita (Panasonic) and Apple are both on the Blu-Ray side... Although it would be in Apple's best interest to put out the feelers to the HD-DVD camp if only to bring Sony back to the table on ditching the Sony Connect online store in favor of a broad-based licensing agreement that would make iTunes the standard for the Playstation3, the PSP, all the Walkmans, and Sony Vaio computers. Not only would Apple get some serious cash, but it would also reduce the chance of an anti-trust complaint that Apple has monopolized the iPod/iTunes combo by opening the platform up to a competitor.

Re:Ugh

[QuietLagoon]

This is not right and this is not fair.

When has either of those mattered to Microsoft?

A recent comment of mine.

Who builds consumer players?

[SuperKendall]

Microsoft will have no control over the final result, as they are neither the company that makes the discs consumers buy nor the company that makes the devices people will play the majority of discs on.

If Microsoft were really serious about HD-DVD they would have delay the 360 launch to include it. From where they sit now the only thing they can do is savage thier own marketshare with a dual console system with some HD-DVD units and some not.

The war is already over since people will have millions of players by way of PS3 - who will then naturally proceed to buy discs for said players since they have them, and so more discs will be made since more people are buying them in that format.

Welcome to Betaville Microsoft - population you.

So much momentum. Wonder if DIVX can happen again.

[Elwood P Dowd]

When DIVX was crushed it felt like a giant victory. But DIVX only had one company behind it. This time the draconian DRM will have the entire tech industry behind it. And people won't be buying self-destructing media.

I think we're fucked.

If people actually stick with their DVD drives and let HD-DVD and BluRay both die on the vine, maybe some tech companies will do the right thing. But it's an extremely long shot.

No Lord of the Rings and StarWars will decide.

[LWATCDR]

The format that they publish Lord of the Rings and StarWars on will be the format that wins. It is about software people. If they publish it in both formats then the cheapest will win.

Re:DOJ Settlement violation

[Bogtha]

You missed the most important bit:

The proposed Final Judgment will be in effect for a five year period and may be extended for an additional two-year period if the Court finds that Microsoft has engaged in multiple violations of the proposed Final Judgment.

So as long as Microsoft holds off on the kickbacks until November 2006, they are safe. From Wikipedia:

The currently scheduled release of the full version of Windows Vista is late 2006.

What an amazing coincidence.

Re:Wrong

[bliSSter138]

If you for one second think that Microsoft (let that name rattle in your head for a second before you continue reading), is being altrustic here and has non-DRM consumers' best interests in mind, then you've been under the desk for a bit too long. MS has their own set of plans for DRM; if you haven't been keeping up take a quick look at any recent iteration of Windows Media Player.

I guarantee the only reason that MS isn't backing Blu-Ray, if it has anything to do with DRM, is because Sony or whomever isn't letting them in on the back-end of their technology.

If Redmond is supporting it, HD-DVD will have DRM to some degree just as Blu-Ray does.

Re:thank god for competition

[forkazoo]

Does your Internet connection have the bandwidth to stream HD video in real time?

Mine has the bandwidth to download an hour's worth of HD to watch tomorrow night. Really, that's good enough for a lot of people. It's good enough for me. Many folks keep insisting that all people always want to watch what's on TV *right now.* Sure, there are some who consider that to be the number one feature. Others are completely fine with queuing up a bunch of downloads, and having a collection of other shows already downloaded and ready to watch. This is basically the exact same model as Tivo. As long as I can start watching *something* right now, and I can watch it from the beginning, on my schedule, without worrying about being interrupted because I can pause it... Well, for many people, that trumps the inconvenience of having to wait until tomorrow to watch "tonight's" program. Just watch yesterday's program and be at peace. I'm doing stuff tonight, so I'll probably start a download tonight when I get home, and I'll have it ready for me to watch tomorrow. No instant-real time streaming needed, and I'll be completely sated for my media fix. (I need to ind out what happens next in Bleach!)

MS or Sony, who is more evil?

[SteveXE]

1st off how is it illegal for Microsoft to promote a piece of hardware they DO NOT EVEN OWN? How does it further their "monopoly"? Next, 2 months ago everyone was crying about Blu-Ray's extreme DRM, and while HD-DVD has DRM as well its not as bad as what Sony is trying to shove down our throats. The difference is today MS is doing something to help the better standard so you all bitch because it must be bad.

Have we all forgoten about rootkits? Whats worse, MS giving out a freaking coupon or Sony using their DRM to cripple our Blu-Ray players because we tried to watch something they didnt like, or because we took a screw out of the case, or because we lent a friend the latest movie we bought, or because they just damn well feel like it.

Topic answer is Sony.