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Sony Graffiti Ads Draw More Anger

Posted by Zonk on from the viral-marketing-for-the-lose dept.

Philly.com is running the confirmation that Sony paid a vendor to lease wallspace for their PSP graffiti ads. Philadelphia groups are slamming the ads as affronts to clean urban spaces, and the Licenses and Inspections Department in the city is planning to cite the business owner. From the article: "Jake Dobkin, copublisher of the Gothamist Web site, considers himself a street-art aficionado. He said the Sony campaign hit his SoHo neighborhood in Manhattan a few weeks ago with not only 'dozens' of spray-painted murals but 'hundreds' of posters of the same cutesy youths. He took aim at Sony for trying to dupe people like him. 'It's clearly a large campaign, and deserves a thoughtful, measured response,' he wrote on his blog. 'Here's mine: corporate graffiti sucks.'"

5 of 69 comments (clear)

  1. Solution... by WTBF · · Score: 5, Funny

    Just go round and spray $sys$ infront of all the adverts.

  2. Deaf ears. by grub · · Score: 5, Funny


    Complaining won't work. Spraypaint swastikas on the ads, they'll be erased in no time.
    (not that they're nazis, but swastikas always get the clean-up crews in action.)

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    1. Re:Deaf ears. by Jeff+DeMaagd · · Score: 3, Funny

      This would indeed be quite effective, but it would also be in utterly poor taste.

      Then spray paint a manji. Not that it would help with ignorant or geometrically challenged people.

  3. Re:So? by heinousjay · · Score: 2, Funny

    You have an interesting definition of false advertising. Incidentally, I'm using your technique and redefining interesting to mean something private. What I mean by it is left as an exercise.

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  4. The meeting on this: by Luigi30 · · Score: 3, Funny

    Exec #1: Well, our ads aren't getting enough people to buy our PSPs. What can we do?
    Exec #2: We can improve the product, give it better battery life, better screen, like Nintendo did with the GBA SP!
    (All execs laugh at him.)
    Exec #3: We could try to keep it real in the hizzouse with graffiti! We'd license space on corporate buildings and spraypaint these awesome tags on the wall! We'd be the hippest gangstas on the planet and get more urban punks to buy our stuff!
    Exec #1: Marvelous idea! We'll do that, whatever he said.
    Exec #2: WTF.

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