Apple Revolutionizing Retail

conq writes "BusinessWeek has an interesting blog entry on Apple's 'iPod Express table', where they streamline the sale of iPods in their store. From the article: 'But the best part was that the Apple Geniuses behind the table had wireless gizmos for scanning credit cards, and Apple had worked out a totally wireless, paperless checkout process, called EasyPay. Once scanned, they advise you that the receipt will be in your inbox within an hour (since I'm already a registered Apple customer, they didn't even need to take my email or other information).'"

Comments

So Slick Mistakes Could Conveniently Happen?

[ackthpt]

'But the best part was that the Apple Geniuses behind the table had wireless gizmos for scanning credit cards, and Apple had worked out a totally wireless, paperless checkout process, called EasyPay. Once scanned, they advise you that the receipt will be in your inbox within an hour (since I'm already a registered Apple customer, they didn't even need to take my email or other information).

Whoa! What next? Anticipatory purchasing?

"Here's your iPod yocto, we knew you were going to buy it when we announced it."

Let's count the days until some skunk claims Apple's EasyPay violates their patent, shall we?

great..

[joemawlma]

had wireless gizmos for scanning credit cards

A little off topic but...

Just the type of technology we need to fall in the hands of corrupt employees. Because people using their camera phones to snatch people's credit card info wasn't enough.

It works really well

[cpn2000]

I went to an Apple store in a neighborhood mall. The queue to the checkout couter was at least 15 people long. Then I saw this dude standing behind a make-shift counter with a hald held scanner like device in hand, and a mountain of iPods behind him.

I was out of the store with my iPod nano within minutes. When I got home my credit card reciept was already in my inbox.