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Sony Settlement Start of DRM Protection Act?

An anonymous reader writes "Sony BMG and a group of class action lawyers have reached a provisional settlement in the U.S. Sony rootkit class actions. Sony will pay cash compensation and give away free downloads from a choice of music download services including Apple iTunes as part of the deal. The settlement includes a host of restrictions on future Sony DRM use, which Michael Geist argues provides the starting point for a future Digital Rights Management Protection Act."

33 of 258 comments (clear)

  1. Outrage! by Concern · · Score: 5, Insightful
    These people literally have their boot on Sony's throat. This could be a watershed moment in the "IP" war for individual rights. And instead, what do we get?

    • Sony does not have to undo their vandalism to anyone's computers or provide cash compensation for their victims to do so (although they may have to fix unintentionally created security vulnerabillities)
    • Future similar DRM schemes are legitimized as long as they are disclosed on the jewel case and in the EULA, and an uninstaller is provided
    • The role of the EULA in this fiasco is implicitly legitimized (the
      entire concept of a "EULA," for those few who don't know, is largely an obnoxious legal fiction - sans UCITA, anyway)
    • Collection of personal information in media products is legitimzed ("only for purposes of providing enhanced functionality" - LOL!)


    This is a love letter to Sony, and a "go ahead" signal to expand "open season on your computer" into the entire market. It is a shocking, audacious outrage, and I have no doubt Sony et al would love to see it made the basis for future statute.

    Ladies and gentlemen, this is it. We have to immediately mobilize and derail this "settlement."

    This is not settled until Sony repairs each vandalized computer... and then we can talk punitive damages...
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    1. Re:Outrage! by Yahweh+Doesn't+Exist · · Score: 4, Insightful

      solution: never buy another Sony product for doing what they did, and never buy another MS product for enabling them to do it. most people aren't focusing any of the blame on MS, but imo they should since this is exactly the sort of thing people have warned MS's crap security and disrespect of the user would lead to.

      but are you really prepared to make the effort necessary to prevent this happening again?

      most people aren't bothered enough, and I didn't buy Sony/MS before this happened anyway, so can hardly claim I'm doing much either.

    2. Re:Outrage! by Anonymous Coward · · Score: 1, Insightful

      and never buy another MS product for enabling them to do it.

      The biggest problem with this is that there is a lot of software out there that can only be run on a MS platform, and for which there are no quality alternatives.... YET...

    3. Re:Outrage! by Concern · · Score: 5, Insightful

      I'm a hotdog vendor.

      If I think you're stealing my hotdogs, and I break into your house and spy on you to find out, and while I'm there I take piss on your carpet, your solution is not to... not buy my hotdogs anymore?

      Fuck no, I go to jail. I'm "moderately" suggesting Sony could skip harsher criminal penalties that would be leveled at non-mega-rich, non-multinational-corporation ordinary people who tried to do what they did, and at least get a proportionate financial penalty.

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    4. Re:Outrage! by Yahweh+Doesn't+Exist · · Score: 4, Insightful

      >your solution is not to... not buy my hotdogs anymore

      yes, because at the end of the day the only thing that will make Sony/MS/whoever change is if people stop buying their products. legal fines are just the cost of doing business, and U.S. courts have shown repeatedly that they aren't prepared to punish businesses properly. everyone who takes part in this particular class action will just end up with yet more Sony products.

    5. Re:Outrage! by Concern · · Score: 2, Insightful

      U.S. courts have shown repeatedly that they aren't prepared to punish businesses properly.

      True. But by studying history we can see that the judicial system is acutely aware of it's social context, and (as has happened in the past) if we stop taking it lying down, we will find that the courts can hold even the most powerful men and women accountable once they see the climate for doing so is favorable.

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    6. Re:Outrage! by Yahweh+Doesn't+Exist · · Score: 3, Insightful

      >Ironically, isn't it the opposite? Wouldn't it be disrespectful of the user to NOT trust them with admin privs?

      no, it's disrespectful for MS to not require explicit permission to make a fundamental change to the way the OS works. it's especially ridiculous and disrespectful for MS to have such a broken permissions policy that in reality pretty much every home user is forced to run as an administrator in the first place.

      on a Mac, for example, this could not happen without the administrator password. some people make the claim that people would just get used to typing their password and nothing would really change, but this is only because MS's permissions policy is so broken that people wouldn't be surprised that playing a CD required an admin password.

    7. Re:Outrage! by Shanep · · Score: 4, Insightful

      yes, because at the end of the day the only thing that will make Sony/MS/whoever change is if people stop buying their products.

      But the problem with this, is that people WON'T stop buying Sony products. Sure a few die hards like myself and maybe you might (I still refuse to buy French products 10 years after the nuclear testing in Mururoa Atoll). But look at the situation right now. Most Sony consumers right now are probably either unaware of the rootkit (even though it has had so much mainstream press) or don't understand what the story means for themselves or what it reveals about Sony. That is a sad situation right now while this actually is news. The latest cool Sony gadget will come out and people will buy them TODAY and tomorrow. A few people won't buy them and Sony won't give a crap. They would just be a barely measurable short lived notch on their profits.

      Power to the people? I would love to beleive that is true, but it seems "the people" don't care about much more than their own comfort and only a few of them are made uncomfortable by situations like this.

      My biggest dissapointment is "the people". They have the power, but don't exercise it. So I guess they don't really have the power.

      --
      War crimes, torture, lies, illegal spying... Would someone give Bush a blowjob, already, so he can be impeached?
    8. Re:Outrage! by mrchaotica · · Score: 2, Insightful

      Poorly chosen defaults are broken permissions! If Microsoft had chosen good defaults, then everyone wouldn't be running as Administrator, now would they? The fact that everyone does run as Administrator is Microsoft's fault.

      --

      "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

    9. Re:Outrage! by Vhalkyrie · · Score: 3, Insightful

      I was the biggest Sony geek. My TV, DVD player, receiver, console - all Sony. After the rootkit trick, I will no longer buy Sony electronics. Sony was great when they were an electronics company, and not a content owner. They are more concerned with making sure their electronics protects their content rather than building consumer electronics people want. I'm very disappointed, but there's plenty of other quality electronics companies that I can switch to - Toshiba, Samsung, etc.

      I doubt that my boycott will have much effect on Sony. They won't notice that my electronics shelves no longer carry the Sony brandname, just as they haven't noticed I haven't purchased more than 5 music CD in over 5 years. I'm sure they chalk that up to illegal music downloads, but really, if you look at my music collection, I don't really have anything newer than 5 years ago.

      I'm not a Microsoft fanboi. My everyday work computer is a powerbook with OS X, even though most of my servers are Windows. However, I fail to see how Microsoft is implicated in Sony's rootkit. Sony wrote the rootkit. Sony hid it. Sony installed it regardless of whether the user agreed to it or not. If you're arguing that Microsoft is responsible because it requires users to be administrators in order to install it, and average users are running administrator accounts, that would be disingenuous. This would have occurred regardless because even if it used a UNIX style administrator/user scheme, once the average user put their DRM CD from Sony in the drive asking them for administrator privileges, they would have done it. Why? Because it's a music CD from Sony. Same thing would have happened on OS X where the user is not administrator by default. A dialog box appears asking for admin privileges in order to install software that "enhances" the CD experience, and the user happily gives it because it's something they bought from a store in shiny shrink wrap, and not downloaded from the untrustworthy internet.

      Funny that Sony's rootkit exploited consumer trust because they themselves don't trust the consumer.

    10. Re:Outrage! by c9a9t · · Score: 2, Insightful
      Either way, you seem to believe that it is ok for Sony to do this because it is the fault of the computer user for allowing the rootkit to be installed?


      No indeed, I do not. I am simply advocating for personal responsibility as the first consideration in maintaining one's computer (works well for other things too). Otherwise what do you have but a mess to clean up and the need to blame someone else everytime a new piece of malware (or even a simple bug) screws up your system?

      By all means sue Sony but don't expect that to address the real problem.

    11. Re:Outrage! by funkdancer · · Score: 5, Insightful

      YMMV, but I was tempted to buy a record the other day - it was not a Sony. Having passed that, looking closely at the jewel case, however, I couldn't see if it was actually a CD. So I assumed it was DRMed and dropped the thought.

      The case is this: I won't buy any "CD" that is not a CD. Add to the fact that there's a lot less interesting albums, or maybe the interesting albums are all in hiding from the one hit wonders they'd rather have us buy, and I'm amazed sales haven't dropped more than they've done.

      Whatever the reason, I buy less music and spend more on online games like World of Warcraft. At one stage I used to buy several CDs every week, meaning I probably have about 400 or 500 CDs in my total collection. In the past two years however I've bought less than a handful.

      The publishers do everything in their power to piss off their once faithful customers, what do they really expect? It is much easier and safer for me to torrent a new album and burn it to a CD - not that, as said, I can find that much of value anymore. If I did, and I had some EASY SURE-PROOF way of knowing that it didn't contain any DRM, I'd much rather be buying it.

      --
      ISO certified == THX certified
    12. Re:Outrage! by WhiteWolf666 · · Score: 3, Insightful

      It's not (usually) my fault malware gets on my system if I never, ever agree to it.

      It is:

      A) The OS vendor's fault for vulnerabilities on my system.
      B) The malware creator's fault for exploting vulnerabilities on my system.
      C) The product vendor's fault for coupling malware with their legitimate produce (SONY).

      If I don't patch my system, then it might be:
      D) My fault for not fully updating my system.

      Not that it matters to me. My Linux boxen and Mac OS X boxen do not get infected.

      Period.

      Computers should be like appliances. I don't have to worry about putting an infected DVD into my DVD player. Why would I want to worry about putting an infected CD into my PC?

      --
      WhiteWolf666 an exBush supporter. All you new-school,compassionate,save the children Republicans can rot in hell
    13. Re:Outrage! by ultranova · · Score: 4, Insightful

      A few people won't buy them and Sony won't give a crap.

      Sony is incapable of giving a crap, since it doesn't really exist; it's just legal fiction, a figment of several people's collective imagination. For the same reason, Sony did nothing wrong, since a fictitious entity is incapable of doing anything; someone working at Sony did.

      What I'm getting at is that it's completely pointless to punish corporations. They don't exist so they can't be punished in any meaningfull sense. What you want is to imprison the persons responsible for these decisions. Throw the entire Sony leadership into prison and make them pay millions in fines personally, and perhaps the next bunch will think twice about what is and what isn't acceptable behavior.

      --

      Forget magic. Any technology distinguishable from divine power is insufficiently advanced.

  2. lousy settlement by Anonymous Coward · · Score: 1, Insightful

    Sony wins again.

    What a lousy settlement.

  3. New York? by tacokill · · Score: 4, Insightful

    This is for the New York case only. What about the Texas case brought by the Attorney General of TX?

    There are lots of cases against Sony. This is only one of them.

    1. Re:New York? by mikerozh · · Score: 4, Insightful

      Still, I'm not sure what you guys expect? They aren't going to be banned from including DRM, unless they agree to that, which they won't. It's also unlikely they'll be hit with any MASSIVE fine. Although $7.50 per CD is actually a good amount of money (not to mention if people go for iTunes downloads, and the like), if the theoretical number of people all take it (unlikely).

      If I scrap your car with a nail and you sue me, you'd expect to get the amount of money that would be enough to repaint the car or at least the scraped parts of it. If my lawyer would propose you 1/2 price of the nail as a compensation, you'd sure refuse.

      What is the difference?

  4. Carrot, meet stick by Gothmolly · · Score: 2, Insightful

    No, this means that companies like Sony can trample your rights (i.e. sell you a rootkit you didn't know about) and get away with it if they pay enough. How many retards out there won't get the incremental-cost-to-sony "free" downloads or rebates? How many people will stop buying their stuff? None. Its a trial balloon - and Sony now knows what the market will bear. Like MS continuing to violate monopoly laws, or the famous exploding Ford Pinto, companies will break the laws of the land and of decency when it makes them money. note that you don't have a "right" NOT to be rooted, or a "right" to free music, or a "right" to much else other than "this product is exactly what is advertised, no more, no less, and since it is a product, I have right of First Sale".

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    1. Re:Carrot, meet stick by Television+Viewer · · Score: 2, Insightful
      No, this means that companies like Sony can trample your rights (i.e. sell you a rootkit you didn't know about) and get away with it if they pay enough. How many retards out there won't get the incremental-cost-to-sony "free" downloads or rebates? How many people will stop buying their stuff? None. Its a trial balloon - and Sony now knows what the market will bear. Like MS continuing to violate monopoly laws

      A couple of comments-

      I would not call people retards. That is mean, you are attacking the victim a second time, Sony did it the first. It is like a mechanic telling me I am retarded for buying a car with throttle body injection for the carb instead of tuned port injection. I am not a mechanic, I don't understand mechanical jargon. Most people don't understand DRM. They just know if they put the CD in the player, it plays music. They could care less about making a copy. That does not make them retarded. By using that word choice, retarded, you are treating people with the same respect that Sony is.

      Second, the way to attack Sony is with letting people know what they are buying. Will the EULA be nothing more than the Surgeon Generals Warning on the side of cigarette packs? Do we need a deeper social movement to tell people how bad DRM is?

      I don't like DRM. I have purchased CD's because the music companies said in the 90's that CD's will last forever with clear sound, and that tapes will not last forever. I have CD's that won't play anymore, they call it CD rot. It sucks. I felt cheated. But what can I do?

      Maybe what we should do is hold the companies accountable to the promises they make to people. Lets increase the warent period, and make it mandatory. If a company says lifetime gaurentee, lets hold them to it with the weight of law.

      I don't think it will cost Sony anything to give out some music downloads. If the court wanted to punish Sony, they would have asked for cash, to be given to the victims.

      --
      I learned my ABC's watching television! I learned science watching Voltron.
    2. Re:Carrot, meet stick by Dunbal · · Score: 2, Insightful

      Maybe what we should do is hold the companies accountable to the promises they make to people.

            Like we do with politicians, right?

      --
      Seven puppies were harmed during the making of this post.
  5. Three Simple Steps by mpapet · · Score: 2, Insightful

    1. Contrition
    Sony Corp. says "sorry" for something they didn't really do with malice. After all, it's our music, not the consumers so there's nothing wrong with the steps we took.

    2. Negotiate Good Deal
    Sony gives away stuff that costs me little to nothing over a long period of time, that no one likely wants and put our version of "market value" on them. The States will like it or they'll see you in court until Sony gets your Administration voted out of office.

    3. Profit
    The PHB's get their bonuses for proper crisis management and get back to business.

    I'm sick and tired of all of the clamor surrounding this stuff. Especially on /. Good corporate citizen Sony gets back to DRM'ing and nothing changes. Nothing!

    --
    http://www.maxineudall.com/2010/02/should-economists-be-sued-for-malpractice.html
  6. Re:In the Texas Case I want... by Anonymous+Brave+Guy · · Score: 2, Insightful

    Unfortunately, that page doesn't seem to work just now. All I can see is a shaded background, some small print at the bottom, and a banner that reads "Alienware recommends Microsoft® Windows® XP Professional." Are you really sure about that recommendation? ;-)

    --
    If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
  7. Digital Rights Management Protection Act by PCM2 · · Score: 5, Insightful

    Haha! Michael Geist is a cut-up. When I first read the topic I thought, "Damn straight it does, Michael! You tell 'em." Then I RTFA'ed and I realized he's saying this opens the door for a law protecting us from corporations.

    Holy Dudley Do-Right, Michael! What country do you live in -- Canada?

    This certainly does open up the door for a Digital Rights Management Protection Act. Here's how: Sony goes crying crocodile tears straight to Congress. It petitions every congressional representative in its pocket to draft a new law that indemnifies corporations from any damages resulting from software that gets installed on a customer's computer when he/she makes use of a company's product. Those same representatives, wiping their mouths, will get up on TV and proclaim to the world how this new legislation will protect us all from the frivolous lawsuits that are driving up the costs of everything, depriving Americans of their God-given low low prices.

    Because this lawsuit against Sony only serves to point out the failures of our legal system, don't you see? Sony was trying to innovate with new technology and got slapped down by evil, profiteering lawyers. The corporations must be protected!

    --
    Breakfast served all day!
  8. Re:Punishing the Meek by shawb · · Score: 2, Insightful

    While number 3 is important, I feel that number 9 is the most important. I feel that Sony or any company would be completely within their rights to put DRM or whatever into their music, as long as they let the customer know this before actually paying for it or installing potentially spyware laden software on the computer (if the media company contracted for the software, it would not be trivial to insure that spyware's not bundled or if the software opens up backdoors, even intentionally.

    If someone still thinks it's worth it, then they can feel free to go ahead and buy the music/software/whatever. But including something like this (or even including restrictive terms of service in the EULA) in such a manner that the customer wouldn't be reasonably expected to find out untill after they purchased it (And has no legal recourse for refunds) or worse yet, comes to harm because of the DRM, is in my opinion dishonest at best.

    --
    I'll never make that mistake again, reading the experts' opinions. - Feynman
  9. Not nearly enough by Dachannien · · Score: 4, Insightful

    For real protection against egregious DRM, fair use rights must be protected. DRM isn't really about piracy prevention, after all - it's merely a red herring. If content companies were only interested in piracy prevention, the Blu-Ray spec would be finalized by now.

    The real reason for DRM is control over the consumer, ranging from hardware or software lock-in to captive audience advertising. Fair use lets us escape such abuses by allowing us to time- and space-shift content, allowing us to move legally-purchased content to other playback devices and to skip unwanted advertising. The DMCRA would be a good start - if anything, this proposed DRMPA should be added to that legislation.

    Besides, the complaints regarding Sony's DRM are the same as the complaints surrounding a lot of spyware and viruses. Why should Sony's status as a multibillion dollar corporation cause it to be painted with a different brush (and have different laws applied to it) than, say, Claria?

  10. FREE DOWNLOADS IS NO PENALTY! by maxxdogg · · Score: 2, Insightful

    These companies ASSUME that file sharing is evil...and therefore a proper punishment would be to post free files on those networks. That is completely bogus! Actually, it is great advertising for Sony and their products. It is not a punishment at all...it's an incentive.

    Perhaps ENRON should have been forced to provide free ENRON bumper stickers at gas stations as a penalty for their coroporate wrong-doings. Maybe Microsoft should be forced to give free software to students as a penalty for abusing their monopoly. Oh yeah...they almost got that deal, remember.

  11. The Titanic Toddler Problem by Crash+Culligan · · Score: 5, Insightful

    There's one problem at the root of all of this. And Sony's rootkit hijinx and crappy advertising techniques, Microsoft's monopolistic practices, and the despicable actions of dozens of other megalithic companies are all symptoms of it. Look at the common factor among all cases (size), and you'll see:

    Modern justice lacks scalability.

    Think about it. We have these immature, almost psychopathic corporate constructs wandering the landscape. They're greedy like children, live in their own world like children, and have an unnatural knack for breaking things like children. They're gigantic, amoral, know only enough to get into trouble, and don't think much about consequences. And why should they? In this case, it's taking a whole gaggle of government lawyers bearing class action suits to spank them, and even then they're doing a poor job of it. Admittedly, it might help if the government didn't dote over them so, tsking at them for running roughshod over their toys (customers), but ever so happy with them when they perform vital household duties like collecting information and marketing government policies.

    The death penalty exists for individuals who are convicted of crimes. (Note: guilt never enters into it; the only important aspect is the conviction.) For corporations, legal contrivances that they are, the best the government can do is dissolution. The last time they did that was the breakup of Ma Bell, and we know what happened there: the individual enterprises have each grown up in their own special, horrid ways.

    And the mallet needed to properly smack them down and make them stay down we can't trust in the government's hands. So how do you spank a toddler that big?

    --
    You cannot truly appreciate Dilbert until you read it in the original Klingon.
    1. Re:The Titanic Toddler Problem by ajs · · Score: 4, Insightful

      Simple: rewrite (or amend) their corporate charter.

      Whose? Sony Corporation of America? Sony Electronics Inc.? Sony Entertainment Inc.? SONY BMG MUSIC ENTERTAINMENT (50% ownership)? Sony Computer Entertainment America Inc.?

      Sony Corporation, headquartered in Tokyo? I'd like to see the U.S. court that could re-write a Japanese company's charter!

      Which head of the hydra would you like to cut off (and watch regrow) first?

    2. Re:The Titanic Toddler Problem by Rob+the+Bold · · Score: 2, Insightful
      They're gigantic, amoral, know only enough to get into trouble, and don't think much about consequences.

      Friends, I don't think there's anything we can do. Kind of like the Twilight Zone with the kid with the gnarly powers. All we can do is try not to provoke them. They own the government. You and me, we can't come up with the kind of cash it takes to buy congresspresons.

      Perhaps the good news is that there are multiple sociopathic toddlers. Maybe we can get 'em to fight among themsleves to their mutual deaths. Probably just end up with one really big, really mad kid.

      --
      I am not a crackpot.
  12. The settlement I want! by Anonymous Coward · · Score: 2, Insightful

    The settlement *I* want with Sony is unlimited backdoor access to all the computers in their entire corporation and total indemnity for any illegal actions I might use them to commit. I will also need to get files with the personal information of all their employees to be used in "customizing" my software.

  13. Re:I cant boycot MS...School wont let me do it! by YuppieScum · · Score: 2, Insightful

    Pick a different course, or a school...

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  14. WTF is with #8??? by interactive_civilian · · Score: 3, Insightful
    8. Only collect limited personal information necessary to provide enhanced CD functionality
    Very serious "WTF??" happening here. Enhanced CD functionality? How many people buy music CDs for anything more than the ability to listen to the music on them?
    --
    "Empathise with stupidity, and you're halfway to thinking like an idiot." - Iain M. Banks
  15. Re:Punishing the Meek by FS · · Score: 3, Insightful

    There are multiple problems with this list.

    1. XCP or Media Max? Why not? They should have learned from this mistake and are unlikely to do it again. It won't change my position on never purchasing a music CD again (I am a Rhapsody user), but it certainly makes sense that they should use someone who has learned from mistakes rather than another 3rd party without a clue.

    2. There needs to be a more streamlined way for this to happen. Joe Average isn't going to bring back music just because it pops up in typical legalese or even plain English warning him that he isn't supposed to copy the music. Regardless of what it says about DRM, his interpretation in the 5 seconds he thinks before pressing "Accept" will be that this is just another warning about not copying the CD that he has to agree to before he can listen. It needs to say something like: "Installing this DRM will break your computer, prevent you from accessing the Internet, and allow everyone in the world to view all the files on your computer." just to get the user's attention.

    3. Why would someone willingly uninstall this software when it means they can't listen to their music collection anymore. That's way worse than renting music online. It needs to be available so that Joe Average can take his CD back to the store within the return period and for the rare occasions when Sony makes a similar "mistake."

    4. A pop-up message appears 6 months down the road and says Joe Average has to accept an update to his DRM or his music will stop playing. At this point he's a hostage to Sony. It is too late to bring the CD back to where it was purchased. It doesn't matter what the update says or warns him about, he's going to install it. This is pointless.

    5. Plain English? If it is more than a couple sentences, any English looks like legal mumbo-jumbo to the average teenager who is likely the target market anyway.

    6. In other words, a lawyer who is going to make them add more than a couple sentences to fully protect Sony's interests. Or a lawyer who is going to make them add more than a couple sentences to fully protect the consumer's interests. Either way it will defeat number 6.

    7. Who is this going to be? Microsoft? Sony, or Sony's 3rd party DRM maker will never agree to hand out the code to, say, the open source community to take it through some decent testing.

    8. Fine. I'd rather they just were happy with the high profit margin on the CD sale though. Anyone dumb enough to purchase a CD at this point deserves all the spying/targeted advertising they get.

    9. This depends how they describe full-disclosure. I can't believe they expected that the current software would cause any problems. "This CD contains copy protection that has been tested by Microsoft to ensure compatibility with Windows XP." That may constitute full disclosure for them.

    10. This depends what the fix is. They haven't fixed the problem they got themselves into this time. The AV companies and even Microsoft have had to do this for them. They aren't technically competent enough to do this, unless they mean to outsource this process to Microsoft, etc.

    Every one of these points is lip service to the problem, and even all together they won't completely ensure that this doesn't happen again. You are right, this punishes the meek. I happen to be tech savvy yet honest at the same time, which is why I subscribe to Rhapsody (and Yahoo, but that stuff is so buggy it is almost unusable) which now works on my Linux boxes and makes me very happy. I am punished to the tune of $15/month to feed my MP3 player all the music I want, so I'm not too upset. My parents, on the other hand, who are also honest people but not technically savvy could fall victim should they decide to play a CD in the computer, as unlikely as that would be.

    I'm going to post something on my blog about DRM, warning my half dozen readers of the problem. If everyone here with a blog, a soapbox, or any other platform would post or say something, maybe we could educate people. Until this becomes something that Joe Average's technically savvy buddy talks about, Joe Average won't know or care about the problem.