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The Fortune 500's Blogging
zlite writes "There's a new wiki that's tracking which of the Fortune 500 have public blogs. So far it appears that less than 20 of them are doing so, and their average share performance badly lags the rest of the F500. Why? This post suggests one reason: it's so risky that companies tend do it only when their traditional corporate messaging isn't working."
Public corporate blogging is dangerous territory, as I found out the hard way.
Whilst being encouraged to record experiences, insights and lessons learnt when working with partners and their products, in a publicly available, searchable format, I found the moment you mention corporate names and *ANY* shortcomings, suddenly this "sharing knowledge" becomes "finding scapegoat".
I guess what's required is an explicit corporate IT policy, with clear, specific guidelines on what can and cannot be blogged, if at all. This policy then needs to be shared, and "promoted" - beginning with the departments that would use it the most - IT. Unless there's a clear directive that knowledge sharing is appreciated, not much would change in the Fortune 500 world
http://efil.blogspot.com/