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10 Million Nintendo DS Units Sold Since Launch
DS Gamer writes "Nintendo has announced that worldwide sales of their twin-screen handheld console the Nintendo DS have reached the 10 million mark since its launch in the United States during late November 2004. The vast majority of sales have been in the United States (4 million) and Japan (5 million) where the DS became the fastest selling games machine of all time. From the Reuters article: 'It is on the upswing of its life cycle," Perrin Kaplan, Nintendo of America's vice president of marketing, told Reuters in a telephone interview. She declined to give a sales forecast but said the Japan-based company would provide additional information during its upcoming quarterly financial report. Kaplan added that Nintendo's seven-week-old Wi-Fi Connection wireless gaming service has had more than 550,000 unique visitors globally.'" Commentary is available on Forbes and Gamespot.
Free, with a game that supports it.
Official Site
It's better to vote for what you want and not get it than to vote for what you don't want and get it.
- E. Debs
I almost picked it up until I heard that you could only race, no battle mode over WiFi.
That was definitely a "WTF were they thinking?" moment.
You're right, it's probably less important with console hardware than software. But still, going by sell-through numbers is important. It prevents channel stuffing, for starters. You can stuff the channel (load up retailers with equipment) at the end of quarters so as to bring next quarters sales into this quarter. When you do this, it creates a misleading impression, especially because next quarter's true sales can't even begin until you sell off last quarter's stuffed stock.
Sometimes companies have been known to stuff the channel and take the product back in the next quarter! It's just a scam. Going by sell-through eliminates this.
Additionally note that going by shipped units also makes it possible to do other shenanigans like add new retailers to "increase sales". If you add a new retailer, you can count their shipments to fill inventory as sales, even if the units never sell at all. So you can again manipulate sales numbers, or at least the timing of them.
Additionally, you can update your model to get more sales (shipments). If they announced the new PSP with 802.11g or 15% longer battery life or something, they could make it a new model, and the retailers all have to order the new one to put it on the shelves, even if the old ones never sold. Eventually retailers do get tired of this, but they can do it occasionally to jump up the numbers.
Given that the name of the game in video games is to get an installed base out there to attract developers and make royalties from software sold, all these tricks can make the difference between success and failure for a console and so are likely employed by every company to varying degrees.
So it's great to be able to try to null those tricks out as much as possible. For example, with the Xbox 360 launch in Japan.
http://lkml.org/lkml/2005/8/20/95
no, that number is exactly the amount that have been sold to consumers. The article doesn't state it, but the Nintendo press release that the article was written from does:
"It's important to note that these strong figures represent Nintendo hand-held units and games that consumers have purchased and are now enjoying at home or wherever they like to play."
seems like a nice little jab to Sony and their "shipped" figures.
These pretzels are making me thirsty.