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Behind a Steve Jobs Keynote

Shree writes "The Guardian has an article about what it takes to prepare that smooth Steve Jobs-style keynote. When Steve launches iPhoto and says 'here we have 5000 or so photos', he actually means here we have 5000 or so carefully picked photos ... " From the article: "Objectively, Apple Computer is a mid-sized company with a tiny share of its primary market. Apple Macintoshes are only rarely seen in corporate environments, and most software companies don't even offer Apple-compatible versions of their products. To put it another way, Apple is just bit larger than Cadbury-Schweppes and about the same size as Nike or Marks and Spencer in terms of annual sales. Such comparisons come up short in trying to describe Apple's place in the world of business, because they leave out a key factor: Steve Jobs."

8 of 424 comments (clear)

  1. a mac-head by any other name.... by thatshortkid · · Score: 5, Funny

    funny how the guy that wrote the very pro-steve and pro-apple piece is named mike evangelist.

    can't make this stuff up......

    --
    The IRS is the one organization that you don't want to fuck with. Remember, these are the guys who took down Al Capone.
  2. Steve Jobs spoke unto me by Dystopian+Rebel · · Score: 5, Funny

    And my myopia, plantar fascitis, and unibrow were cured!

    --
    Rich And Stupid is not so bad as Working For Rich And Stupid.
  3. Steve Jobs is... by Billosaur · · Score: 4, Funny

    ...the greatest carnival barker ever. "Step right up and see the iPod... no looking behind the curtain... Step right up, get your first look at the new Intel Macintosh... No sir, no touching the merchandise unless you plan to buy..."

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    GetOuttaMySpace - The Anti-Social Network
  4. Re:Great Story by Slashcrap · · Score: 5, Funny

    This story has been on digg TWICE already. /.'s a little slow on the uptake here.

    Yes it has hasn't it? And I am going to demonstrate the reason why most of us don't give a shit for your Digg advocacy by reposting some of the intelligent and insightful comments from the discussion :

    Nick says, "lets not forget, He is a sociel engineing king, he knows how to say anything and wont say it unless he knows it will stick"

    Matthew says, "I posted this yesterday: http://digg.com/apple/Behind_the_magic_curtain"

    Dickyducky says, "God!"

    Fudgebrown says, ":-("

    The rest of them are variation on Digg or No Digg. And the thing is I'm not even trying to make the users look retarded. Those were pretty much the best comments.

    So yeah, Digg may well have posted this before. But how long did you spend reading the discussion? I am assuming it wasn't long because personally spending more than 5 minutes on Digg makes me want to exterminate the entire human race.

  5. Re:Title and summary by vertinox · · Score: 3, Funny

    Title and summary are completely different.

    They were trying to think different.

    --
    "I am the king of the Romans, and am superior to rules of grammar!"
    -Sigismund, Holy Roman Emperor (1368-1437)
  6. Re:Not surprising. That's what Jobs does. by charlieOReilly · · Score: 3, Funny

    Man, this is horrible, but I'm automatically going to trust the guy with the three digit id.

  7. centimillionaire? by aaronrp · · Score: 3, Funny

    I think the parent means "hectomillionaire," as being a centimillionaire isn't all that exciting.

    See the list of SI prefixes here.

  8. Re: only a 2.3% market share by BlueDjinn · · Score: 3, Funny

    "I'd guess they are within a few percentage points of being 4th."

    Again, you're technically correct (4th place is Acer, with 4.7% vs. Apple's 2.3%), but in this case "a few percentage points" actually means that Apple would have to double their sales in order to make up that difference. I'm a major Mac advocate, and Apple is certainly kicking ass lately, but their actual market share is only just now starting to rise from it's all-time low (which was actually 2004, believe it or not). Again, however, market share isn't nearly as important as profitability.

    "So when claims about top-ten PC shipments are made by the media and research firms, Apple should be in the top-ten. They are not because they specifically exclude Apple."

    And again, it depends on what you're measuring. If you include Macs as "PCs", a top ten list should definitely include Apple. If you're distinguishing "Macs" from "PCs" (which most people do, even though they shouldn't in this context), then of course Apple wouldn't be included.