Slashdot Mirror

← Back to Stories (view on slashdot.org)

Behind a Steve Jobs Keynote

Posted by Zonk on from the go-talk-to-a-few-million-people-you'll-get-the-hang-of-it dept.

Shree writes "The Guardian has an article about what it takes to prepare that smooth Steve Jobs-style keynote. When Steve launches iPhoto and says 'here we have 5000 or so photos', he actually means here we have 5000 or so carefully picked photos ... " From the article: "Objectively, Apple Computer is a mid-sized company with a tiny share of its primary market. Apple Macintoshes are only rarely seen in corporate environments, and most software companies don't even offer Apple-compatible versions of their products. To put it another way, Apple is just bit larger than Cadbury-Schweppes and about the same size as Nike or Marks and Spencer in terms of annual sales. Such comparisons come up short in trying to describe Apple's place in the world of business, because they leave out a key factor: Steve Jobs."

3 of 424 comments (clear)

  1. a mac-head by any other name.... by thatshortkid · · Score: 5, Funny

    funny how the guy that wrote the very pro-steve and pro-apple piece is named mike evangelist.

    can't make this stuff up......

    --
    The IRS is the one organization that you don't want to fuck with. Remember, these are the guys who took down Al Capone.
  2. Steve Jobs spoke unto me by Dystopian+Rebel · · Score: 5, Funny

    And my myopia, plantar fascitis, and unibrow were cured!

    --
    Rich And Stupid is not so bad as Working For Rich And Stupid.
  3. Re:Great Story by Slashcrap · · Score: 5, Funny

    This story has been on digg TWICE already. /.'s a little slow on the uptake here.

    Yes it has hasn't it? And I am going to demonstrate the reason why most of us don't give a shit for your Digg advocacy by reposting some of the intelligent and insightful comments from the discussion :

    Nick says, "lets not forget, He is a sociel engineing king, he knows how to say anything and wont say it unless he knows it will stick"

    Matthew says, "I posted this yesterday: http://digg.com/apple/Behind_the_magic_curtain"

    Dickyducky says, "God!"

    Fudgebrown says, ":-("

    The rest of them are variation on Digg or No Digg. And the thing is I'm not even trying to make the users look retarded. Those were pretty much the best comments.

    So yeah, Digg may well have posted this before. But how long did you spend reading the discussion? I am assuming it wasn't long because personally spending more than 5 minutes on Digg makes me want to exterminate the entire human race.