Data Mining Amazon.com Wish Lists

Dr. Webster writes "In his article "Data Mining 101: Finding Subversives with Amazon Wishlists," Tom Owad of Applefritter outlines a way in which one could build detailed personal profiles of hundreds of thousands of U.S. citizens in a matter of hours. Reading habits, personal tastes and even political party affiliation could be inferred from the results, and through the use of Yahoo! People and Google Maps, one could even map out geographically where people with certain interests or affiliations live, down to their address. Most surprisingly, the process of doing this is completely legal, and doesn't even violate Amazon's Conditions of Use."

Comments

Re:This is not a story. This is not news that matt

[Reverend Darkness]

Actually, if you had read the article, you would have seen that Mr. Owad does not reference "invasion of privacy" at all. What he does do is help people understand how information they share online can be used to create a general profile, and even to link them to others. The point of the article is to educate people. But, like others, you were probably just going on the snippet... I mean, why read the whole story when you can see the headlines via RSS, right?