Microsoft Abandons 360 Sale Target

Next Generation is reporting that Microsoft has, reluctantly, admitted they won't hit their 90 day sales target for the Xbox 360. From the article: "In a report in today's Financial Times, the company shifted its attention to the longer-term target outlined at CES last week. The firm now says it will hit sales of 4 million to 5.5 million by the end of its financial year, in June. Analysts believe sales of the console had hit around 1.3 million by the end of the Holiday sales period. But as January moves along, retailers have yet to see evidence of shortages easing."

Comments

Not a result of M$

[the computer guy nex]

but rather all the companies hired to make the pieces. Thats the problem when you auction out each individual piece of a console to the lowest bidder - one of them missing their mark pushes everything back.

Good news for them is the PS3 launch is looking further and further out, possibly 2007.

Let's use logic

[faloi]

If we don't technically produce enough units to meet our sales goals, we can't possibly hit our targets. My cynical side can't see an easy to turn this into another way to massage a manufactured shortage to continue to pump demand, but I suppose it's possible. Part of me does wonder if there are a lot of units tied up in bundled packages that aren't selling, though.