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Microsoft Abandons 360 Sale Target

Posted by Zonk on from the can't-keep-up dept.

Next Generation is reporting that Microsoft has, reluctantly, admitted they won't hit their 90 day sales target for the Xbox 360. From the article: "In a report in today's Financial Times, the company shifted its attention to the longer-term target outlined at CES last week. The firm now says it will hit sales of 4 million to 5.5 million by the end of its financial year, in June. Analysts believe sales of the console had hit around 1.3 million by the end of the Holiday sales period. But as January moves along, retailers have yet to see evidence of shortages easing."

3 of 58 comments (clear)

  1. Let's use logic by faloi · · Score: 3, Insightful

    If we don't technically produce enough units to meet our sales goals, we can't possibly hit our targets. My cynical side can't see an easy to turn this into another way to massage a manufactured shortage to continue to pump demand, but I suppose it's possible. Part of me does wonder if there are a lot of units tied up in bundled packages that aren't selling, though.

    --
    "It is a miracle that curiosity survives formal education." -Albert Einstein
  2. I do wonder... by Fred+Or+Alive · · Score: 3, Interesting

    If anyone still seriously thinks the Xbox 360 "shortage" is all planned by Microsoft.

    The Xbox 360 launch has definatley been a bit of a screw up for them. If only for not getting enough systems into shops. Microsoft's plan was to launch early and try and get a lead on the PS3, but they just can't seem to actually get enough units out...

    --
    10 PRINT "LOOK AROUND YOU ";
    20 GOTO 10
  3. Re:This is still impressive by Furry+Ice · · Score: 5, Informative

    Actually, the PS2 sold 510,000 units on the first DAY in America. Even the Dreamcast sold more than 200,000 on the first day. http://en.wikipedia.org/wiki/Playstation_2#Sales_R ecord