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Valve Angry Over Counter-Strike Subway Ads

Posted by Zonk on from the eat-fresh-lead dept.

Gamepocalypse writes "I noticed over on GamePro that Valve is considering legal action over the Subway ads that Engage In-Game Advertising was pumping into Counter-Strike matches. Valve's Doug Lombardi: 'Advertising or any other commercial use of our games requires our written permission.'" I'm unclear on this: Were the ads actually in the game already, or was the company just saying they were going to put the ads in? If the ads were displayed in-game, how was that done without Valve's knowledge? If the ads weren't in the game ... why would you make a public claim like this without clearing it with Valve first? Odd all around.

2 of 58 comments (clear)

  1. This is a trajedy! by Feanturi · · Score: 1, Funny

    Now how are all the Jerrods living in their mothers' basements playing counter-strike going to get fit? It's not like they go outside much as it is.

  2. Eat Fresh? by Rapter09 · · Score: 3, Funny

    Nothing like stalking through the ancient Aztec's holy temples and waterworks trying to headshot some n00bs to find out they loved to "Eat Fresh."