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Valve Angry Over Counter-Strike Subway Ads

Posted by Zonk on from the eat-fresh-lead dept.

Gamepocalypse writes "I noticed over on GamePro that Valve is considering legal action over the Subway ads that Engage In-Game Advertising was pumping into Counter-Strike matches. Valve's Doug Lombardi: 'Advertising or any other commercial use of our games requires our written permission.'" I'm unclear on this: Were the ads actually in the game already, or was the company just saying they were going to put the ads in? If the ads were displayed in-game, how was that done without Valve's knowledge? If the ads weren't in the game ... why would you make a public claim like this without clearing it with Valve first? Odd all around.

2 of 58 comments (clear)

  1. Re:ridiculous by Jherico · · Score: 4, Interesting
    It's not like there isn't thousands of servers out there for CS anyways - if players don't like it, then market forces will react appropriately - ie players will go to a different server.
    That's not the point from Valve's perspective. If I was providing downloads of a popular TV show and inserting my own commercials in it, the producer of that show would expect compensation. The point here is that someone is using Counter Strike as a vehicle for profit and the creators of the premium content, Counter Strike, are not being compensated. Whether players like it or not is irrelevant.
    --

    Jherico

    What can the average user can do to ensure his security? "Nothing, you're screwed"

  2. howto by joe094287523459087 · · Score: 4, Interesting

    in case anyone was wondering, i was one of the first people to figure out how to do it and i wrote up a detailed howto on how to add these to maps (as well as add spawn points, convert map types, and other things)...

    here's the instructions
    http://www.joe.to/cstrike/ents/