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Should Apple make .Mac free?

Moby Cock writes "The recent display of iLife '06 at Macworld showed that the suite has a very fine integration with .Mac, Apple's subscription-based web portal. In a recent post to his blog on ZDNet, Dan Farber argues that a .Mac subscription ought to be included with the purchase of an Apple computer. There is no doubt that web portals are huge revenue engines, could Apple be missing an opportunity here?"

21 of 297 comments (clear)

  1. Umm.. No? by TubeSteak · · Score: 5, Insightful

    .Mac comes with webhosting and a variety of other costs.

    If they gave that to everyone who owns a Mac, they'd have significantly higher costs.

    Just the webhosting alone would put a dent in their profits.

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    1. Re:Umm.. No? by vil3nr0b · · Score: 2, Insightful

      Valid point but their costs could be offset with the fact that they have the most loyal customer base. Imagine having .MAC for a marketing list. Just think of the potential sales resulting from sending out a newsletter with products to the .MAC base. The email list alone would be worth a fortune to any company let alone one with such a loyal base.

    2. Re:Umm.. No? by gb506 · · Score: 3, Insightful
      If you take away the $99 a month

      Well, it's actually $99 per year, or $8.25 per month. Not too bad considering the type of toolset and OSX integration you get. Considering Apple's market cap nowadays it's highly unlikely the company will be swallowed, so my .mac email addrs are safe, and they don't look cheap on a resume like gmail and hotmail accounts do.

    3. Re:Umm.. No? by ZorinLynx · · Score: 2, Insightful

      I don't consider being able to play video full screen to be an "advanced feature" any more than I consider being able to reverse in my car an "advanced feature". I will never take QuackTime (sic) seriously as an app until they remove this idiotic restriction.

      It's even worse on actual Macs, where it's your only media player upon installation.

      -Z

    4. Re:Umm.. No? by SpittingAngels · · Score: 2, Insightful

      I still think they should have a free version. Just give people who pay a lot more.

      They do, it's called a trial .Mac account and it's free for 60 days with access to most features. But if you want an ongoing stable account whose username doesn't keep changing, you're gonna have to pay for it.

      $99 a year is maybe too much for just email if that's all someone is gonna do with it but if you plan on taking advantage of all most or all of the .Mac features, it's definitely worth it. Just the webhosting alone breaks down to $8.25 a month, not much more than most other similar webhosting plans.

      But the real beauty of .Mac is all of the synchronization features, which is hard to effectively describe to people without them experiencing it. Your address book, bookmarks, calendars and other items can be synchronized and accessed on .Mac from anywhere or even shared between multiple computers!

    5. Re:Umm.. No? by DVant · · Score: 2, Insightful

      Simply the best thing to do would be to build the subscription cost of .Mac into ilife. So that when a new version comes out the user can either pay for another year .Mac on their current versions of the software or get the latest version which comes with a .Mac subscription.

  2. Open it back up by x404x · · Score: 2, Insightful

    I'd love to see .mac free again, as it is still a very useful service. $99 is not all that much for what is all offered, but Apple is already getting away with charging for it, so eh. Don't think they are going to all of a sudden change their mind about it now...

  3. Why not... by somethingprolific · · Score: 2, Insightful

    Sure, include a subscription with a new Mac but with the price you are paying for the Mac in the first place, shouldn't you also have enough money for a subscription? But on the otherhand, I do see a revenue opportunity by getting people hooked on .Mac with a free subscription. Norton Antivirus use to be free too, remember? :-)

  4. Why not? How about why? by th1ckasabr1ck · · Score: 5, Insightful
    The article states that there are a million subscribers at $99 each. That's $100 million that Apple makes from .mac - I really have no idea how much money similar ad-based services make, but I would be surprised if more than a few pulled in that much cash.

    Apple is a corporation and they want to make money. I think the real question is: "Why WOULD they set .mac free?"

  5. What is your point again? by yardbird · · Score: 4, Insightful
    What a strange little article. The guy answers his own question: "Apple doesn't want to see ads for Dell or Victoria's Secret on .Mac." Apple's market is people who will pay extra for things like an uncluttered interface.


    Nor is .Mac a Web portal with all the external content and Web services-a missed opportunity.


    Am I the only one who find web portals pointless?
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    1. Re:What is your point again? by Empty+Yo · · Score: 2, Insightful
      Apple's advertising clearly paints .Mac as the 'ad-free' alternative, so you can definitely see that they are trying to play off of the other portals that require ads to subsidize the costs.

      As for the cost ... the cost/benefit decision is made by the individual consumer and depends upon which of the .Mac services the consumer uses. I use the sync feature to back up my links and settings, use the iDisk as a sort of ever changing 'application library' to use when fixing other people's Macs and use the IMAP email as my personal email. I've used virtually all the free software that you can download with your .Mac subscription (Backup, free games, etc.), too. With the new web-based features, I might actually start a blog or a podcast, so if you factor in what *I* use .Mac for, it is a bargain.

      It is doubly a bargain when you factor in that I utterly hate advertising. Everywhere I turn, I've got an ad in my face, right down to taking a piss in public bathrooms. I am so utterly sick of ads that coming home to my Mac with its clean, un-cluttered interface where I know that I won't be bombarded with virtual fingers trying to nab my wallet that I rest easy knowing my money is well spent.

      --
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  6. Free With Purchase by plexxer · · Score: 2, Insightful

    I think Apple should offer a free basic package that would include email, limited photo hosting and iSync support with a decent, but low (say, 250MB) amount of storage space with the purchase of the boxed version of iLife. I haven't used any of the iLife apps that came with my Powerbook G4, but a free .Mac account would certainly give me a reason to upgrade and try them out. I love the idea of iSync, but I'm not willing to shell out $99 for the privlidge.

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  7. One year free by rritterson · · Score: 4, Insightful

    .Mac continues to cost Apple money, as users continuously use bandwidth and disk space. On the other hand, software and hardware developing and manufacturing costs are paid for at the time of purchase. That's why I think it's fair to charge a yearly fee for the service.

    Plus, many are arguing that .Mac could go free and then benefit from online advertising. I'd rather have it free from advertising, thank you.

    OTOH, it should come free for, let's say, a year, with purchase of a new computer. 6 months free with iLife or any other software that links to .Mac. It's really annoying to get new stuff and find out you have to buy more stuff to make it work the way it was intended. Apple could easily rise the price by the at-cost value of .Mac to the hardware cost and no one would notice.

    My biggest complaint with the service is that is has exclusive features that don't require .Mac to function. Such as multi-mac syncing. Rendezvous and wifi could easily keep my two macs in sync when they happen to be in the same room. It's stupid to send it to apple's sites then right back down. In fact, rendezvous syncing is much faster, so I could keep larger things like my entire documents folder in sync.

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    1. Re:One year free by DECS · · Score: 4, Insightful

      The peer to peer sync you describe (like rsync) would be an entirely different service and product than the sync services used by .Mac; your idea is closer to the Portable Home Directory sync built into Mac OS X Server, which is "free" for people who have access to a Mac OS X Server Open Directory.

      When you sync using .Mac, your bookmarks, contacts, calendar, etc., are kept in a offsite location, and you can also access them from the web, from any machine. With .Mac, after hosing something in my sync engiine, I can upload a clean version from .Mac. If .Mac gets hosed, I can selectively upload/overwrite the broken bit from one of my client Macs. This has proven a livesaver to me several times.

      If I rsync from Mac1 to Mac2 as you describe, and then Mac1 gets messed up, my system automatically contaminates Mac2.

      I think Apple should productize an "Xserve mini" as a household server that provided central file storage, Directory Services, and Portable Home Directories. That would be cool.

  8. Som parts should be free by twocoasttb · · Score: 2, Insightful

    Apple should make the following components free: email, synchronization, limited disk (say 20M) for iWeb, storage, backup, etc. If I needed it, I wouldn't mind paying extra for storage beyond 20M. It irks me to pay $99 per year to (easily) synchronize contacts and calendar between my multiple macs. Synchronization should be free because I've been a good customer and bought enough (two) machines to need the service in the first place.

  9. I disagreed at first by Dark+Paladin · · Score: 3, Insightful
    And then this one part hit me:

    Nor is .Mac a Web portal with all the external content and Web services-a missed opportunity. It has many of the applications that users get for free on other services and with more storage capacity. Apple charges $99.95 for .Mac because it can, but millions of loyal, fanatic Mac users are not using .Mac Mail or iPhoto and instead have well Gmail, Yahoo Mail, Flickr etc. Why should they pay Apple for email and bunch of other ancillary services.


    Of course, in each of those cases, there is something the company gets - Google gets to run ads, Yahoo Mail does the same plus hopes you'll spend more for other services, and Flickr hopes you'll sign up for a pro account (which I did so I'd have family members stop bugging me to email photos - now it's camera -> iPhoto -> Flickr, and they get them).

    Apple could do something similiar with a tiered system, such that:

    Level 1: Free, but you have ads, and ads inserted into the bottom of your emails if you recieve them via SPOP/SIMAP, only X number of photos you can upload at a given time (a la Flickr free account), and you have ads on your photo/blog site.

    Level 2: Medium price - full email functionality, some limits on photo space per month, no apple ads.

    Level 3: Have at it, kids - it's all yours, no ads on your site (unless you want to put them there to earn your own money), big file storage.

    That would get people in - heck, I'd start with the free, and once my wife got into it like the Flickr, she'd have me pay the money.

    Of course, this is all just my opinion - I could be wrong.
  10. Free My Data... by SamHill · · Score: 2, Insightful

    As others have pointed out, .Mac costs Apple money for bandwidth, disks, servers, and so on, so not giving it away for free seems reasonable.

    On the other hand, most of the functionality that you get from .Mac could just as easily be provided by free software solutions that might be provided by your employer, your (non-Apple) ISP, or even by you on a machine in your basement. Making it impossible (or at least nonobvious) to share things outside of the .Mac environment is annoying, as is continually bumping up against buttons labelled .Mac that take you to configuration options that only work with .Mac.

  11. Re:Not worth it: by scrub76 · · Score: 2, Insightful

    Your comparison is reasonable -- for you. While no one will dispute that alternatives to .mac services are available, I'd argue that few are as easy to use as the .mac implementations. The other night I wanted to post a short AVI video to my website. Opened iMovie, opened the movie, clicked 'share', and it was converted to a QT movie and uploaded to .mac. Took 3 minutes. Could I have done it manually? Of course. But that's not the point of .mac. It takes these services and makes them easy. I have 4 OSX machines with synchronized bookmarks, contacts, and calendars. Amount of effort required to keep them up-to-date: none. It just works. For me, $100 per year is worth it for the convenience...it might not be for others. But to suggest that the .mac services should be offered free (not in the parent post, but a key topic in the thread) because there are free alternatives neglects the fact that most of .mac's value is in the implementation.

  12. Re:I agree by emmaussmith · · Score: 2, Insightful

    Some places already do. Ever been to a Sam's Club?

  13. Re:I agree by drinkypoo · · Score: 1, Insightful
    My grocery store gives free coffee. It's in cups near the back of the store. Actually, I think about half of the supermarkets in this county (Lake, in California) give away free coffee.

    Way to pick your examples!

    Oh and, many people give away free samples as a means of advertising. So you're extra silly.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  14. Key word being "again" by lullabud · · Score: 2, Insightful

    I love my Mac, don't get me wrong, but I'm such a fanboy that I'll let uncool shit slide. I recall that Apple's old slogan for .Mac was "Free for life" or some such. I had a mac.com address back then... Then it all the sudden wasn't free anymore. Whiskey, tango, foxtrot... I'd certainly like to have it free again, even for just the multi-mac syncing and e-mail. I don't need any non-php, non-mysql, non-ssh webhost or anti-virus or all the other bells and whistles, whatever they are these days.