Should Apple make .Mac free?

Moby Cock writes "The recent display of iLife '06 at Macworld showed that the suite has a very fine integration with .Mac, Apple's subscription-based web portal. In a recent post to his blog on ZDNet, Dan Farber argues that a .Mac subscription ought to be included with the purchase of an Apple computer. There is no doubt that web portals are huge revenue engines, could Apple be missing an opportunity here?"