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Web Users Judge Sites Instantly

Posted by Zonk on from the quick-learners dept.

Ant writes "This Nature.com news article reports that potential readers can make snap decisions in just 50 milliseconds: 'Like the look of our website? Whatever the answer, the chances are you made your mind up within the first twentieth of a second. A study by researchers in Canada has shown that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions...'"

2 of 223 comments (clear)

  1. Oh Dear by HotmanParisHiltonKam · · Score: 5, Informative

    Quoth TFA "Even though the images flashed up for just 50 milliseconds, roughly the duration of a single frame of standard television footage, their verdicts tallied well with judgements made after a longer period of scrutiny."

    The human reaction time is about .25 seconds. This study erronseously assumes that the judgement is made during the time the image is displayed - of course, the image retention time on the eye end the lasting photographic imprint on the memory means that the judgement can happen well after the image is gone.

  2. Re:Funny... by gangien · · Score: 5, Informative

    as a funny offtopic info. apparently playboy mirrors files for eclipse, apache, freebsd, and some other stuff! coolness. I fuond this out in some other article clicking around. look for yourself