Intel Dropping Pentium Brand

Posted by Zonk on Monday January 16, 2006 @01:27AM from the getting-old-anyway dept.

Devistater writes "After changing their logo from 'Intel Inside' to 'Leap Ahead,' (and attempting to explain why 2006 is a leap year), Intel has now decided to drop the Pentium brand. Instead of an 'Intel Pentium 4 Dual core' you will be now be purchasing an 'Intel D 840.' You can see the intial steps of this move on Dell's desktop lineup. On the heels of the news of AMD outselling Intel in Desktop Retail sales for two consecutive months, is it really wise to change the logo to something that has no inherent brand identification, and to drop the incredibly recognizable 'Pentium'?"

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brand name change is good, new naming is stupid by master_p · 2006-01-16 01:41 · Score: 1, Flamebait

While it is time to get rid of Pentium, as it is a not a new product any more, naming the new CPUs with silly names like 'D 860' or whatever will only alienate more people than attracting them to Intel. What Intel should have done is find a new name that is high tech and shows that Intel has jumped into the future. But I guess somehow Intel has to die, and making stupid moves like that is the best way to do so...